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comScore September 2010 qSearch Reporting Enhancements

When comScore publicly releases its September qSearch reporting this week, there will be a couple of important enhancements to highlight. The first change is that September will be the first month reflecting the impact of Google Instant, Google’s new...
10% - ights/Blog/comScore-September-2010-qSearch-Reporting-Enhancements

The Summer Davos in Tianjin, China

I recently attended the World Economic Forum (WEF) “Annual Meeting of the New Champions”, also known as the Summer Davos, in the northern port city of Tianjin, China. The three day WEF conference attracted some 1,500 high profile leaders, academics and...
10% - ights/Blog/The-Summer-Davos-in-Tianjin-China

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
10% - ights/Blog/Four-Ways-to-Improve-Display-Advertising

The Relaunch of Syfy: When Search Shapes the Brand

How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination...
10% - ights/Blog/The-Relaunch-of-Syfy-When-Search-Shapes-the-Brand

A Deeper Look at Bing's Performance in June

With the release of our June search data to clients today, I have gotten many media questions focused on the Bing results since its launch in early June. With one full month of metrics available, we can now shed more light on its performance, which can...
10% - ights/Blog/A-Deeper-Look-at-Bing-s-Performance-in-June

Majority of Smartphone Owners Now Access Travel Information on their Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed...
10% - ights/Press-Releases/2012/4/Majority-of-Smartphone-Owners-Now-Access-Travel-Information-on-their-Devices

comScore Releases March 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped...
10% - ights/Press-Releases/2012/4/comScore-Releases-March-2012-US-Online-Video-Rankings

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing...
10% - ights/Press-Releases/2012/4/comScore-Appoints-Beth-Uyenco-as-Senior-Vice-President-of-International-Research

1 in 5 Mobile Phone Users in Japan Now Owns a Smartphone

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study...
10% - ights/Press-Releases/2012/4/1-in-5-Mobile-Phone-Users-in-Japan-Now-Owns-a-Smartphone

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with...
10% - ights/Press-Releases/2012/4/For-Display-Ads-Being-Seen-Matters-More-than-Being-Clicked