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¿Cómo mide Comscore?

Lo que diferencia a Comscore de otras herramientas de web analytics es su metodología híbrida de medición: Unified Digital Measurement™ (UDM). En este video, explicamos de manera sencilla qué involucra esta metodología, cuáles son las normas mínimas para...
24% - ights/Videos/Products/Como-mide-Comscore

Comscore Reveals New Insights on Online Gaming Communities

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today shared new audience insights that provide context behind online social gaming platform Roblox’s strong DPO performance in March 2021, and...
10% - ights/Press-Releases/2021/4/Comscore-Reveals-New-Insights-on-Online-Gaming-Communities

A un año de la pandemia: Tendencias y Comportamientos Digitales, Automotriz

Mucho se ha hablado sobre las implicaciones del Covid-19 en los diferentes sectores económicos, pero llegó el momento de revisar los datos a un año de que se declaró la pandemia. Por esta razón, Mercado Libre y Comscore han creado una presentación para...
23% - ights/Presentations-and-Whitepapers/2021/A-un-ano-de-la-pandemia-Tendencias-y-Comportamientos-Digitales-Automotriz

Comscore Announces New Agreement with Sun Broadcasting for Local Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Sun Broadcasting with Comscore’s industry-leading local TV measurement currency for all of their Ft....
10% - ights/Press-Releases/2021/4/Comscore-Announces-New-Agreement-with-Sun-Broadcasting-for-Local-Television-Measurement

Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
10% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

Comscore Signs Den of Geek as New Client for Syndicated Digital Measurement Service

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Den of Geek, a leading entertainment publication, with Comscore’s industry-leading digital audience measurement.
10% - ights/Press-Releases/2021/4/Comscore-Signs-Den-of-Geek-as-New-Client-for-Syndicated-Digital-Measurement-Service

Comscore Reports TV Viewing Engagement for Week Ending March 21 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.
10% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-21-2021

Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
10% - ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently

Comscore Elevates Veteran Data Scientist Dr Michael Vinson to Chief Research Officer

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue...
10% - ights/Press-Releases/2021/4/Comscore-Elevates-Veteran-Data-Scientist-Dr-Michael-Vinson-to-Chief-Research-Officer