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CPG

Comscore enables CPG brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment.
10% - ducts/CPG

Automotive

Comscore enables auto brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment.
10% - ducts/Automotive

Comscore Continues Measurement Innovation with New US Patent for CTV OTT and Video Ad Effectiveness

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its “System and Method for Analyzing the Effectiveness...
10% - ights/Press-Releases/2021/2/Comscore-Continues-Measurement-Innovation-with-New-US-Patent-for-CTV-OTT-and-Video-Ad-Effectiveness

O mercado de OTT Video Content no Brasil

Uma análise sobre a evolução, demografia e comportamento do mercado de OTT Video Content no Brasil
10% - ights/Blog/O-mercado-de-OTT-Video-Content-no-Brasil

dentsu Media to Use Comscore for Local Television in 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu’s M1 advanced audiences platform to its...
10% - ights/Press-Releases/2021/2/dentsu-Media-to-Use-Comscore-for-Local-Television-in-2021

Victory Channel Selects Comscore for its National Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the...
10% - ights/Press-Releases/2021/2/Victory-Channel-Selects-Comscore-for-its-National-Television-Measurement

Rankings Comscore donde queda el engagement

Mucho se ha hablado recientemente respecto a la necesidad de mover a la industria de medios a nuevas mediciones en aras de valorar la calidad. En Comscore nos conocen generalmente por nuestros rankings de audiencia, sin embargo, hay indicadores adicionales...
24% - ights/Blog/Rankings-Comscore-donde-queda-el-engagement

Rankings Comscore donde queda el engagement Colombia

Mucho se ha hablado recientemente respecto a la necesidad de mover a la industria de medios a nuevas mediciones en aras de valorar la calidad. En Comscore nos conocen generalmente por nuestros rankings de audiencia, sin embargo, hay indicadores adicionales...
24% - ights/Blog/Rankings-Comscore-donde-queda-el-engagement-Colombia

Rankings Comscore donde queda el engagement Peru

Mucho se ha hablado recientemente respecto a la necesidad de mover a la industria de medios a nuevas mediciones en aras de valorar la calidad. En Comscore nos conocen generalmente por nuestros rankings de audiencia, sin embargo, hay indicadores adicionales...
24% - ights/Blog/Rankings-Comscore-donde-queda-el-engagement-Peru

Comscore Reports TV Viewing Engagement for Week Ending February 7 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021.
10% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-February-7-2021