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Introducing Comscore Predictive Audiences

Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA financial...
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Principales mitos y realidades sobre la medición de Comscore

Cuando hablamos de alcance y frecuencia de una campaña publicitaria hacemos referencia al porcentaje de personas de nuestro target al que estamos alcanzando, pero ¿qué sucede cuando los números de las herramientas de web analytics equiparan las cookies...
21% - ights/Videos/Presentation/Principales-mitos-y-realidades-sobre-la-medicion-de-Comscore

2020 Year in Review

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
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Celebrating Data Privacy Day


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Como leer los rankings de Comscore Caso en Colombia

Hemos recibido muchas preguntas sobre el porqué muchos de los rankings publicados no coinciden: algunos muestran el liderazgo de una entidad o de otra en el mismo periodo de tiempo y la misma categoría. Por esta razón, es importante mencionar que, para...
24% - ights/Blog/Como-leer-los-rankings-de-Comscore-Caso-en-Colombia

Comscore Releases TV Viewing Engagement Rankings for Week Ending January 17 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the top broadcast and cable television programs for viewer engagement for the week ending January 17, 2021.
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The CTV Opportunity in the UK

The growing number of TV sets connected to the internet (also referred to as CTVs) is translating into more content and experiences for consumers, and more opportunities for advertisers to engage with them. But how quick are advertisers to capitalise...
10% - ights/Presentations-and-Whitepapers/2021/The-CTV-Opportunity-in-the-UK

Comscore and Dailymotion Extend Longstanding Cooperation

Comscore and Dailymotion Extend Longstanding Cooperation. Long-term deal leverages Comscore’s global digital audience measurement across five continents
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2020 Digital Media Highlights in India

A review of online consumer trends in India
10% - ights/Presentations-and-Whitepapers/2021/2020-Digital-Media-Highlights-in-India

Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service automotive advertising agency Strong Automotive Merchandising will be using its census-representative TV measurement...
10% - ights/Press-Releases/2021/1/Strong-Automotive-Merchandising-Partners-with-Comscore-Exclusively-for-Local-Television-Measurement