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Comscore Snapshots online retail in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
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New Cross-Platform Movie Measurement Solution

Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content are performing, regardless of where audiences are consuming such...
10% - ights/Press-Releases/2021/1/New-Cross-Platform-Movie-Measurement-Solution

El 2020 (o De la importancia de los títulos nacionales)

El año pasado escribía una editorial titulada Esta no es una receta a raíz del fenomenal año que las industrias cinematográficas y del OTT habían experimentado en 2019 . En una parte de ésta mencioné lo siguiente: “el cine se mantiene como una opción...
24% - ights/Blog/El-2020-o-De-la-importancia-de-los-titulos-nacionales

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in Behavior

One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offices closed, leaving families scrambling to create at...
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Significant Growth in In-Home Data Usage Throughout Pandemic

As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore found that overall in-home data usage levels throughout 2020 remained significantly higher than...
10% - ights/Press-Releases/2021/1/Significant-Growth-in-In-Home-Data-Usage-Throughout-Pandemic

TV Viewing Engagement for Week Ending January 10 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
10% - ights/Press-Releases/2021/1/TV-Viewing-Engagement-for-Week-Ending-January-10-2021

Cómo construir un Buyer Persona

El concepto de Buyer Persona consiste en entender en profundidad los estilos de vida de los segmentos que las marcas quieren alcanzar y los de su competencia, con el objetivo de crear contenidos y mensajes personalizados.
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Comscore Announces Global Box Office Totals For 2020

New information from Comscore shows how a combination of a well-managed pandemic response coupled with strong local product has led to a strong theatrical recovery in many countries around the globe.
10% - ights/Press-Releases/2021/1/Comscore-Announces-Global-Box-Office-Totals-For-2020

Resumen del ano para Comscore

El año 2020 provocó cambios en todos los ámbitos para la mayor parte de las personas, y en muchos ámbitos de la vida cotidiana, los servicios digitales fueron protagonistas de éstos.
25% - ights/Blog/Resumen-del-ano-para-Comscore

Comscore and Frameplay Launch Brand Lift Survey Series

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game...
10% - ights/Press-Releases/2021/1/Comscore-and-Frameplay-Launch-Brand-Lift-Survey-Series