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Comscore and MediaMath Partner to Launch Connected TV and Livestreaming Programmatic Contextual Targeting

Comscore and MediaMath today announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform.
10% - ights/Press-Releases/2020/12/Comscore-and-MediaMath-Partner-to-Launch-Connected-TV-and-Livestreaming-Programmatic-Contextual-Targeting

Tables Rondes Le Film Français-Comscore

Durant toute la durée du confinement, Comscore et le film français organisent chaque semaine une table ronde. L’objectif est de maintenir le lien entre les professionnels, mais aussi de réfléchir à l’évolution du secteur post-Covid-19, à l’impact de cette...
22% - ights/Presentations-and-Whitepapers/2020/Tables-Rondes-Le-Film-Francais-Comscore

Black Friday and the Surrounding Sales Holidays 2020

Black Friday and the surrounding sales holidays, like most everything this year, were certainly different. Not only were there no more rushing the doors of big box stores to fight for deals in person, but there have also been shifts in the economy and...
10% - fts/Black-Friday-and-the-Surrounding-Sales-Holidays-2020

Comscore Privacy Counsel Alyra Liriano Awarded CIPP E Certification

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is pleased to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, has earned the American National Standards Institute (ANSI)-accredited...
10% - ights/Press-Releases/2020/12/Comscore-Privacy-Counsel-Alyra-Liriano-Awarded-CIPP-E-Certification

Comscore comienza la investigación de un aumento inusual

Comscore anunció que en respuesta a una solicitud del mercado en Argentina, se ha iniciado una investigación para analizar un aumento inusual en el tráfico de escritorio para una entidad anónima en América Latina.
25% - ights/Press-Releases/2020/11/Comscore-comienza-la-investigacion-de-un-aumento-inusual

¿Cómo se vivió el Buen Fin en Redes Sociales?

Ha llegado a México el Buen Fin más largo de todos los años. Luego de meses con la actividad comercial frenada llegan al país los mayores descuentos del año para reactivar la economía y las estrategias digitales cobran suma relevancia para fortalecer...
23% - ights/Presentations-and-Whitepapers/2020/Como-se-vivio-el-Buen-Fin-en-Redes-Sociales

Shareablee Adds New Twitter Video Engagement Metrics to Their Suite of Social Media Metrics

US Brands saw an impressive 22.6 billion views on their Twitter videos in October alone.
10% - ights/Press-Releases/2020/12/Shareablee-Adds-New-Twitter-Video-Engagement-Metrics-to-Their-Suite-of-Social-Media-Metrics

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials™...
10% - ights/Press-Releases/2020/11/Comscore-Announces-New-Agreement-with-Anzu-for-Mobile-In-Game-Audience-Measurement-of-Display-and-Video

The State of Social Video

It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more attention to video and encouraged new features like Instagram...
10% - ights/Presentations-and-Whitepapers/2020/The-State-of-Social-Video

Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimation”....
10% - ights/Press-Releases/2020/11/Comscore-Continues-Digital-Measurement-Innovation-with-New-US-Patent-for-Fraudulent-Traffic-Detection