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The Top 10 Digital Media Trends of 2010

2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising dollars to the medium.
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iPhone 4 Pre-Orders Flood VerizonWireless.com

On January 11, Verizon made the official announcement that it would finally offer the iPhone, and the consumer interest was immediate. The number of unique visitors to verizonwireless.com jumped 28% from the beginning of the year, and was 9% higher than...
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Small Business Economic Recovery Begins But Remains Sluggish

The most recent report from the National Federation of Independent Business (“the voice of small business®”) showed a modest increase in optimism, but this positive trend was blunted by small business owners’ continued skepticism about the future and...
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Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response...
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Top 10 Mobile Trends of 2010: Highlights from comScore’s Mobile Year in Review

Earlier this week comScore released our inaugural Mobile Year in Review report, a comprehensive 30-page report full of data, charts and graphs highlighting the key mobile media trends of the year in the U.S. EU5 (UK, France, Germany, Spain and Italy),...
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The Resurgence in the U.S. Online Auto Insurance Industry

To say that the U.S. online auto insurance industry grew last year would be an understatement. It didn’t just grow – it erupted like Iceland’s Eyjafjallajokull volcano. Ok, maybe I’m being a little dramatic, but it certainly seemed that way in light of...
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comScore Introduces YouTube Partner Reporting in Video Metrix

comScore is excited to release a significant enhancement to our Video Metrix product with the introduction of YouTube Partner reporting. This new capability allows comScore to report on the video-viewing audiences cultivated by specific partners within...
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Weather Forecast? Don’t know, check Google...

In December 2010, about 85 million internet users visited Weather websites, representing more than 40% of the US online population. Considering this does not even include those getting their weather from other internet driven sources (apps on their desktops/cell...
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LinkedIn and the Value of Social Media in a Tight Job Market


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Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales

While the emperor may or may not have clothes when it comes to ‘global warming’, focus on this issue has certainly brought the economic and societal benefits of sustainability practices to the forefront of discussion. For the good of us all, the principles...
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