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Veteran Industry Auditor Chris Johnson Joins Comscore

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that Chris Johnson has been appointed as Senior Vice President, Measurement Standards Compliance (MSC), effective immediately....
10% - ights/Press-Releases/2020/9/Veteran-Industry-Auditor-Chris-Johnson-Joins-Comscore

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Demographic Attribution of Household Viewing Events.”...
10% - ights/Press-Releases/2020/9/Comscore-Continues-Cross-Platform-Measurement-Innovation-with-New-US-Patent-for-Household-Viewership-Aggregation

El sector del turismo online antes, durante y después del estado de alarma

Durante los 99 días que duró el Estado de Alarma en España, el consumo online reflejó lo excepcional de la situación. Uno de los sectores más impactados debido a las restricciones de movilidad impuestas, fue el sector del turismo.
23% - ights/Blog/El-sector-del-turismo-online-antes-durante-y-despues-del-estado-de-alarma

Comscore Snapshots: Online Education in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the state of online education across the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam....
10% - ights/Blog/Comscore-Snapshots-Online-Education-in-the-Asia-Pacific-Region

Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data...
10% - ights/Press-Releases/2020/9/Comscore-Achieves-Global-Connected-TV-Footprint-with-New-Samba-TV-Partnership

The Superhero and the 2020 Nissan Sentra

The 2020 Nissan Sentra went on sale earlier this year in March when Nissan launched it with an ad featuring actress Brie Larson, more popularly known on the screen as Captain Marvel. The ad had an empowering “no compromises” theme, but it was not too...
10% - ights/Blog/The-Superhero-and-the-2020-Nissan-Sentra

Leverage Comscores Next Gen Brand Safety and Suitability Protections

The year 2020 has been anything but uneventful. A global pandemic and a monumental US presidential election have turned the world on its head and now, on top of everything else, brands need to prepare for what will likely be one of the weirdest holiday...
10% - ights/Blog/Leverage-Comscores-Next-Gen-Brand-Safety-and-Suitability-Protections

The COVID-19 Impact on Small Business Credit Card Applications in 2020

Comscore’s whitepaper, “The COVID-19 Impact on Small Business Credit Card Applications in 2020” examines how small business credit card application and research cycles have trended before and after the COVID-19 era, and what changing consumer behaviors...
10% - ights/Presentations-and-Whitepapers/2020/The-COVID-19-Impact-on-Small-Business-Credit-Card-Applications-in-2020

Comscore Awarded New US Patent for Household Device Identification

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Device Identification System and Methods.”
10% - ights/Press-Releases/2020/9/Comscore-Awarded-New-US-Patent-for-Household-Device-Identification

Comscore Launches New Brand Suitability Protections for Advertisers

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments,...
10% - ights/Press-Releases/2020/9/Comscore-Launches-New-Brand-Suitability-Protections-for-Advertisers