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Comscore to Announce Fourth Quarter 2023 Financial Results

Comscore, Inc. (Nasdaq: SCOR), today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter ended December 31, 2023 on Wednesday, March 6th at 5:00 p.m. ET.
10% - ights/Press-Releases/2024/2/Comscore-to-Announce-Fourth-Quarter-2023-Financial-Results

Comscore nombra a Leónidas Rojas para liderar estrategias

Comscore, Inc. (NASDAQ: SCOR), empresa líder en medición de audiencias digitales, anunció hoy la promoción de Leónidas Rojas como Director Comercial Senior para América del Sur. En su nuevo rol, Leónidas estará a cargo de dirigir las estrategias de ventas...
24% - ights/Press-Releases/2024/2/Comscore-nombra-a-Leonidas-Rojas-para-liderar-estrategias

Comscore Transforms Local and National Ad Campaigns

Comscore today unveiled a significant update to its Comscore Campaign Ratings (CCR). This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms.
10% - ights/Press-Releases/2024/2/Comscore-Transforms-Local-and-National-Ad-Campaigns

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart's progressive clients access to Comscore's granular media planning and evaluation data. This partnership builds on work between...
10% - ights/Press-Releases/2024/2/With-Elections-Approaching-New-TargetSmart-Comscore-Partnership-Empowers-Progressive-Advertisers

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
10% - ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement

The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
10% - ights/Blog/The-Social-Bowl-Top-Brands-Influencers-and-Content-throughout-the-Big-Game

Comscore Social Impact Report

Comscore proves the impact of campaign hashtags & keywords by showcasing content share, efficiency, & sentiment across the social universe.
10% - e-Studies/Comscore-Social-Impact-Report-Understanding-the-Influence-of-a-Hashtag-Keyword

The Gambling Landscape in the UK

Explore the dynamic online gambling landscape in the UK and gain valuable insights into the crucial topics shaping this industry.
10% - ights/Presentations-and-Whitepapers/2024/The-Gambling-Landscape-in-the-United-Kingdom

Key Takeaways: Ponencia “Es lo mismo... ¡Pero no es igual! – Aedemo TV 2024

La semana pasada tuvo lugar el 39º Seminario AEDEMO TV, organizado por Insights + Analytics España. Este encuentro, reunió en Palma de Mallorca a grandes profesionales -agencias, medios y anunciantes- de la industria de los medios audiovisuales con un...
22% - ights/Presentations-and-Whitepapers/2024/Key-Takeaways-Aedemo-TV-2024

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and engagement is measured in seconds.
10% - ights/Blog/Unlocking-the-Advertising-Power-of-YouTube