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Generative AI Search

Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
10% - ights/Blog/Generative-AI-Search

As marcas, a publicidade e o impacto ambiental

Entenda a importância deste tema da sociedade para o contexto das marcas e da publicidade, inspire-se com exemplos e conhecimentos sobre como o marketing pode contribuir positivamente no impacto ambiental e em quais frentes.
10% - ights/Presentations-and-Whitepapers/2023/As-marcas-a-publicidade-e-o-impacto-ambiental

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
23% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

Quantifying Growth in Generative AI Queries with Comscore Measurement

Comscore today released the first results of its new search market collection and reporting of generative AI queries.
10% - ights/Press-Releases/2023/11/Quantifying-Growth-in-Generative-AI-Queries-with-Comscore-Measurement

2023 Year in Review UK Edition

Gain a comprehensive understanding of the trends of 2023 in the UK social media and digital landscapes and discover effective strategies for seamlessly integrating your digital and social media tactics in 2024.
10% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-UK-Edition

Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
10% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle

Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
10% - ights/Blog/Football-Sees-Another-Week-of-Success-in-Albany-Schenectady-NY

Football Fans are in Mid Season Form in Minneapolis St Paul MN

It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division.
10% - ights/Blog/Football-Fans-are-in-Mid-Season-Form-in-Minneapolis-St-Paul-MN

Three key insights for podcast advertising in a privacy centric landscape

The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving both in complexity and impact.
10% - ights/Blog/Three-key-insights-for-podcast-advertising-in-a-privacy-centric-landscape

Social Incremental Reach

Presentamos nuestra nueva integración de datos: Social Incremental Reach, la única solución global que ofrece una vista deduplicada de las audiencias en desktop, dispositivos móviles y, ahora, redes sociales.
24% - ights/Presentations-and-Whitepapers/2023/Social-Incremental-Reach