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Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
10% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

The iOS Opportunity

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reach iOS devices due to Apple’s strict privacy measures,...
10% - ights/Blog/The-iOS-Opportunity

Unlocking the Potential of Livestreaming

In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
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Scoring on the Madness of March

As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity.
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3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.
10% - ights/Blog/3-Ways-Political-Advertisers-Can-Win-With-CTV-in-2024

Comscore Announces New US Patent for Livestream Contextual Intelligence Technology

Proximic by Comscore has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence...
10% - ights/Press-Releases/2024/1/Comscore-Announces-New-US-Patent-for-Livestream-Contextual-Intelligence-Technology

Acast Inks Global Partnership with Proximic by Comscore

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore to enable cookie-free audience targeting for podcast advertisers around the world.
10% - ights/Press-Releases/2023/11/Acast-Inks-Global-Partnership-with-Proximic-by-Comscore

Three key insights for podcast advertising in a privacy centric landscape

The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving both in complexity and impact.
10% - ights/Blog/Three-key-insights-for-podcast-advertising-in-a-privacy-centric-landscape

Top 3 Holiday Shopping Predictions for 2023

Get the top 3 holiday shopping predictions for 2023, including contextual targeting and audience targeting segments for upcoming signal loss.
10% - ights/Blog/Top-3-Holiday-Shopping-Predictions-for-2023

Un Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
10% - ights/Blog/Un-Identifying-the-Future-of-Advertising