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comScore Wins 2009 Chicago Innovation Award

Last night comScore was a proud recipient of the Chicago Innovation Awards, which celebrates the creative spirit of the Chicago region by recognizing and honoring the city’s most innovative new products and services.
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Can Newspapers Turn Sizable Online Audiences Into Profitable Ones

In an earlier post, I examined the growth in online newspaper site visitors relative to the decline in print readership audiences, and to what degree readers of the print edition are migrating to online newspaper sites for their news, either exclusively...
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Study Finds Internet Key Component in Consumer Research on Prescriptions and Health

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its third annual study Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which found that exposure to online media, including...
10% - ights/Press-Releases/2009/10/Study-Finds-Internet-Key-Component-in-Consumer-Research-on-Prescriptions-and-Health

Introducing comScore Game Metrix

comScore Game Metrix blends the power of the world's largest digital panel audience with a comprehensive survey of gamer behaviors online and offline. With comScore Game Metrix you can focus on your target gaming audience throughout the entire game production...
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comScore Releases September 2009 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In September 2009, Americans conducted 13.8 billion core searches, with Google Sites accounting...
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Game On! Online Sport Content Grows Around the Globe

Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there...
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Hong Kong Internet Users Spend Twice as Much Time on Instant Messengers

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report on Web usage in Hong Kong. The report provided an overview of the most visited properties in Hong Kong and what activities captured the largest share...
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Wharton’s Future of Advertising Project

Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon chatting with the likes of Rishad Tobaccowala (CEO of...
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comScore Announces Availability of GamePlan

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of GamePlan, an audience targeting tool for gaming publishers and developers, which combines comScore’s broadly used consumer digital behavior with...
10% - ights/Press-Releases/2009/10/comScore-Announces-Availability-of-GamePlan

comScore Study Estimates that 10 Percent of U.S. Online Display Ads are Locally Targeted

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of locally targeted online display advertising across four major U.S. markets: Atlanta, Chicago, San Francisco and Washington D.C., which indicate...
10% - ights/Press-Releases/2009/10/comScore-Study-Estimates-that-10-Percent-of-U.S.-Online-Display-Ads-are-Locally-Targeted