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US Open Outpaces the NBA Finals in Tampa St Petersburg FL

Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.
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Barbenheimer and Redefining Movie Marketing Strategies

It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
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Gen Z social media e piattaforme quali sono le app piu utilizzate

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely...
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Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
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Transforming Consumer Validation Into Campaign Success

From content and engagement to the latest reach and frequency insights across devices and screens and successful targeting, Comscore shares the latest trends and where the needle is heading in H2.
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NBA Finals Drive Ratings in Dallas Ft Worth TX

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
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Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
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Summer Box office revival on the path to a $4 billion milestone

As Labor Day approaches, the U.S. Box Office is close to reaching a key milestone: the $4 billion domestic benchmark for the summer season. This target brings the box office closer to pre-pandemic levels and builds strongly on the recovery recorded in...
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Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
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Quick Guide to the 2023 FIFA Womens World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around the tournament.
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