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The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
10% - ights/Press-Releases/2023/8/The-Video-World-is-Growing-FAST

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
10% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

Unlocking Potential at the Upfronts

While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
10% - ights/Blog/Unlocking-Potential-at-the-Upfronts

Shopping Features in Social Apps

Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shopping experience, including rolling out new features such...
10% - ights/Blog/Shopping-Features-in-Social-Apps

Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
10% - ights/Blog/Reaching-Audiences-in-the-Era-of-Fragmented-Privacy-Regulations

Expanding Fast

In today’s ad ecosystem, it’s important for each ad to be as efficient and effective as possible. One avenue that advertisers and agencies are expanding into is Free Ad Supported Streaming channels, with the goal of finding incremental, untapped audiences...
10% - ights/Blog/Expanding-Fast

Anzu Partners With Comscore’s Flagship Cross-Platform Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising...
10% - ights/Press-Releases/2024/6/Anzu-Partners-With-Comscore-s-Flagship-Cross-Platform-Solution

Comscore and Kochava Partner To Unlock New Insights

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced an innovative performance...
10% - ights/Press-Releases/2024/6/Comscore-and-Kochava-Partner-To-Unlock-New-Insights

2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
10% - ights/Presentations-and-Whitepapers/2020/State-of-Gaming-2020

2023 State of Gaming

Comscore’s 2023 State of Gaming report unpacks the ever-changing gaming landscape including new opportunities for advertisers and content owners.
10% - ights/Presentations-and-Whitepapers/2023/2023-State-of-Gaming