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Financial Sites Popular Among Older European Mobile Web Users

comScore today revealed that financial services sites, such as those offering banking and stock trading services, are the most popular among European mobile subscribers older than 55, while teenagers are more likely to visit social networking, entertainment...
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SuperBowl Ad Propels Growth at Hulu

comScore today released its monthly analysis of U.S. consumer activity at the top online properties for February 2009 based on data from the comScore Media Metrix service.
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Twitter Traffic More than Doubles

comScoreb today released its monthly analysis of U.S. consumer activity at the top online properties for March 2009 based on data from the comScore Media Metrix service. Americans turned to the Web to plan spring and summer travel, and to manage their...
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Will Technology Help Businesses in Latin America Navigate the Economic Downturn?

Two weeks ago, I was invited to speak on a panel at the World Economic Forum’s conference on Latin America. Readers of this blog will remember that comScore was named by the WEF in 2007 as a technology pioneer, the only market research company to have...
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comScore Study Highlights Rapid Emergence of Vertical Ad Network


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Mexican Internet Audience Reaches 13 Million


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How Data Can Change Media Markets

This presentation was given by comScore Chairman Gian Fulgoni at Festival of Media 2009.
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2009 State of Online Banking Report

comScore today released its annual review of the online banking industry.
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Canada Leads World in Online Video Viewing

comScore today released a report on the Canadian online video market, based on February 2009 comScore Video Metrix data, which showed that 21 million Canadians viewed more than 3.1 billion videos online during the month.
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On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
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