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Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
10% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

Social Media Shines as Mobile Rises for Accommodation Content

Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
10% - ights/Blog/Social-Media-Shines-as-Mobile-Rises-for-Accommodation-Content

Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
10% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success

Driving Brand Marketing ROI Across All Screens and Formats

This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
10% - ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI

Comscore at the 16th Annual Gabelli Media and Entertainment Symposium

RESTON, Va., June 4, 2024 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli Funds 16th Annual Media & Entertainment Symposium...
10% - ights/Press-Releases/2024/5/Comscore-at-the-16th-Annual-Gabelli-Media-and-Entertainment-Symposium

Beyond Screens and Markets

For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
10% - ights/Blog/Beyond-Screens-and-Markets

Smartphone Shoppers Top 10 On Device Purchase Categories

Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners.
10% - ights/Infographics/Smartphone-Shoppers-Top-10-On-Device-Purchase-Categories

Smartphone Adoption increased across the U.S. and Europe

2010 saw smartphone adoption increase considerably across the U.S. and Europe. Despite the wide proliferation of iPhone and Android devices in the U.S. this year, on a relative basis, smartphone adoption continues to trail certain markets in Europe.
10% - ights/Infographics/Smartphone-Adoption-increased-across-the-US-and-Europe

Share of Display Ad Impressions by Top Publisher Category in 2010

The comScore 2010 U.S. Digital Year in Review is now available for download. Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals...
10% - ights/Infographics/Share-of-Display-Ad-Impressions-by-Top-Publisher-Category-in-2010

Growth of Mobile Market Enablers in the US

From December 2009 to December 2010, the percentage of mobile phone subscribers in the U.S. with unlimited data plans increased from 21.3 percent to 29.0 percent, with more phones now requiring an unlimited data plan subscription at the time of purchase....
10% - ights/Infographics/Growth-of-Mobile-Market-Enablers-in-the-US