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Social waves Measuring the True Reach of Digital Content
Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
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ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content
Social Media Shines as Mobile Rises for Accommodation Content
Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
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ights/Blog/Social-Media-Shines-as-Mobile-Rises-for-Accommodation-Content
Comscores Advocacy and Political Solutions Yielding Client Success
As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
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ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success
Driving Brand Marketing ROI Across All Screens and Formats
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
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ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI
Comscore at the 16th Annual Gabelli Media and Entertainment Symposium
RESTON, Va., June 4, 2024 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli Funds 16th Annual Media & Entertainment Symposium...
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ights/Press-Releases/2024/5/Comscore-at-the-16th-Annual-Gabelli-Media-and-Entertainment-Symposium
Beyond Screens and Markets
For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
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ights/Blog/Beyond-Screens-and-Markets
Smartphone Shoppers Top 10 On Device Purchase Categories
Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners.
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ights/Infographics/Smartphone-Shoppers-Top-10-On-Device-Purchase-Categories
Smartphone Adoption increased across the U.S. and Europe
2010 saw smartphone adoption increase considerably across the U.S. and Europe. Despite the wide proliferation of iPhone and Android devices in the U.S. this year, on a relative basis, smartphone adoption continues to trail certain markets in Europe.
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ights/Infographics/Smartphone-Adoption-increased-across-the-US-and-Europe
Share of Display Ad Impressions by Top Publisher Category in 2010
The comScore 2010 U.S. Digital Year in Review is now available for download. Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals...
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ights/Infographics/Share-of-Display-Ad-Impressions-by-Top-Publisher-Category-in-2010
Growth of Mobile Market Enablers in the US
From December 2009 to December 2010, the percentage of mobile phone subscribers in the U.S. with unlimited data plans increased from 21.3 percent to 29.0 percent, with more phones now requiring an unlimited data plan subscription at the time of purchase....
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ights/Infographics/Growth-of-Mobile-Market-Enablers-in-the-US
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