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Top Smartphone OEMs in the US

During the three months ending in May 2011, 76.8 million people in the U.S. owned smartphones. Among smartphone owners, Apple accounted for 26.6% of devices making Apple the top smartphone OEM (Original Equipment Manufacturer) for the month. RIM followed...
10% - ights/Infographics/Top-Smartphone-OEMs-in-the-US

Men and Women Respond Differently To Various Types of Creative Ad Elements

A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed that while men and women recall advertising at similar levels, men are generally less responsive to advertising messages overall. To better understand what...
10% - ights/Infographics/Men-and-Women-Respond-Differently-To-Various-Types-of-Creative-Ad-Elements

Top 10 YouTube Partners by Videos per Female Viewer

comScore Video Metrix recently announced the availability of YouTube Partner Reporting, providing a never-before-seen look at viewership across hundreds of YouTube partners and their channels.  This enhancement will undoubtedly have advertisers and agencies...
10% - ights/Infographics/Top-10-YouTube-Partners-by-Videos-per-Female-Viewer

Who Is Watching Video on Their Mobile

For the three month average period ending June 2011, more than 16 million mobile users in the U.S. watched TV or video on their mobile phones. Males made up a significantly larger percentage of the mobile TV/video viewing audience (61.8%) compared to...
10% - ights/Infographics/Who-Is-Watching-Video-on-Their-Mobile

comScore Announces Availability of New YouTube Partner Reporting

Today, comScore announced the availability of YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and...
10% - ights/Infographics/comScore-Announces-Availability-of-New-YouTube-Partner-Reporting

Newspapers Magazines Most Likely Source of QR Code Scanning in the US

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
10% - ights/Infographics/Newspapers-Magazines-Most-Likely-Source-of-QR-Code-Scanning-in-the-US

More than 1 in 3 US QR Code Scanners has a Household Income of Dollar 100k

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
10% - ights/Infographics/More-than-1-in-3-US-QR-Code-Scanners-has-a-Household-Income-of-Dollar-100k

Top 10 YouTube Partners by Videos per Male Viewer

comScore Video Metrix recently announced the availability of YouTube Partner Reporting, providing a never-before-seen look at viewership across hundreds of YouTube partners and their channels.  This enhancement will undoubtedly have advertisers and...
10% - ights/Infographics/Top-10-YouTube-Partners-by-Videos-per-Male-Viewer

Exposed Facebook Fans by Worldwide Region Starbucks Southwest and Bing

The chart below clearly illustrates how brands may be reaching Fans across the world with brand impressions on Facebook. Starbucks has a diverse base of exposed Fans across all five global regions, with North America accounting for less than 30 percent...
10% - ights/Infographics/Exposed-Facebook-Fans-by-Worldwide-Region-Starbucks-Southwest-and-Bing

Googles UK Smartphone Audience Grew by 634 Percent Since May 2010

The rising adoption of smartphones in the UK has created a very competitive landscape for the top 3 mobile operating systems, Apple, Google and Symbian.
10% - ights/Infographics/Googles-UK-Smartphone-Audience-Grew-by-634-Percent-Since-May-2010