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Fast Facts: Indian Premier League 2024

The Indian Premier League (IPL) season has just finished with a storming win for Knight Riders. We review the competition’s impact on social media.
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Optus Sport social media impact during UEFA EURO 2024

While Spain lifted the trophy, it was Australian streaming media Optus Sport which generated the highest engagement on Facebook, Instagram and TikTok for content mentioning the tournament.
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Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success

Helzberg and Wpromote unlock cost savings and higher performance with Proximic by Comscore’s ID-Free segments.
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Comscore Awarded Media Rating Council MRC Accreditation

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation...
10% - ights/Press-Releases/2025/4/Comscore-Awarded-Media-Rating-Council-MRC-Accreditation

CIMM East Highlights and Currency Clarity

The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry in motion, one that has moved from talk to transformation.
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Mastering Health Advertising in a Privacy-Centric World

The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
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Flexible by Design

If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
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Comscore to Announce First Quarter 2025 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2025 on Tuesday, May 6th at...
10% - ights/Press-Releases/2025/4/Comscore-to-Announce-First-Quarter-2025-Financial-Results

Os dados por trás do consumo de CTV no Brasil

Em um país em que 64% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas do mercado.
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Comscore Secures Multi-Season Agreement with The Summit League

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership...
10% - ights/Press-Releases/2025/4/Comscore-Secures-Multi-Season-Agreement-with-The-Summit-League