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Sneak Peak State of Gaming 2023

Gaming has been a growing area of media for years; during the beginning of the pandemic we observed significant growth in the space as more gamers had time at home, and this past year was yet another big year for games and related content.
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Deinfluencing Unwrapped

When is influence not influence?
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Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
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ARF Shopper 2023

Today’s Shopping Landscape: Strategies for the Changing Consumer Journey
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Digital Trends LatAm, 2023

Comscore elaboró un resumen granular de la evolución del comportamiento online de los internautas latinoamericanos, compartiendo datos de diversas categorías de contenido y hallazgos sobre su reciente estudio de Connected TV en la región.
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Inteligencia artificial Los jovenes lideran el exito de OpenAI

Tanto OpenAI, la organización de investigación que desarrolló ChatGPT, como el propio ChatGPT están presentes en las conversaciones de las redes sociales. En enero de 2023, OpenAI registró 1.2 millones de interacciones, más del doble de lo que generó...
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Young men drive ChatGPTs momentum in India

Both OpenAI, the research organization that developed ChatGPT, and ChatGPT itself are the object of much buzz on social media: OpenAI registered more than one million actions on social media in January 2023 – double the number it generated in the entire...
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Young men drive ChatGPTs momentum in the UK

Over the past two years, interest in AI has skyrocketed in the UK, resulting in a massive 81% increase in unique visitors. OpenAI and ChatGPT are generating buzz on social media, with ChatGPT registering a staggering 9.2 million actions in January 2023...
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AI in the US Young people at the forefront of ChatGPTs momentum

On average, interest in AI in the U.S. shot up 119% over the period Q4 2020 to Q4 2022.
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Social Media X ray of an Influencer

In this analysis, we want to show how digital and social data combined can help content creators to make informed decisions to better understand and promote an artist or influencer. By analyzing online metrics such as the volume of content, the demographic...
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