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Year in Review 2022

From cross platform video, to advertising in gaming, and accelerating trends in digital retail, we broke down the actionable insights that pointed to shifts in audience behaviors and the pathways to thriving for brands and publishers.
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Comscore Reports Fourth Quarter and Full Year 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the fourth quarter and full year ended December 31, 2022.
10% - ights/Press-Releases/2023/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2022-Results

The Big Game Beyond the Numbers

A fresh look at Super Bowl audiences, and their viewing behavior
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Social Media Ranking by Engagement in India

From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
10% - ights/Rankings/Social-Media-Ranking-by-Engagement-in-India

Las cinco teles con mayor audiencia en TikTok en Espana

El consumo de televisión marcó el mínimo histórico en 2022 en España, pero sus contenidos siguen interesando a la audiencia. Veamos cómo se comporta el consumo de contenidos televisivos en las plataformas donde pasamos más tiempo al día: YouTube, TikTok,...
24% - ights/Blog/Las-cinco-teles-con-mayor-audiencia-en-TikTok-en-Espana

Rihanna Shines at Halftime and on Social

If you didn’t watch Sunday’s Rihanna concert LIVE, chances are you didn’t miss it on social or in the headlines afterward!
10% - ights/Blog/Rihanna-Shines-at-Halftime-and-on-Social

Webinar Tendências de Social Media 2023

Os canais de Social Media tornaram-se fundamentais nas estratégias de marketing de sucesso. No último 15 de fevereiro, a Comscore realizou um webinar sobre o tema, Tendências de Social Media 2023.
10% - ights/Presentations-and-Whitepapers/2023/Webinar-Tendencias-de-Social-Media-2023

The Game Day Ads that Dominated on Social

The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
10% - ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social

Connected TV en Colombia

Comscore en colaboración con IAB Colombia, Chile, México, Argentina, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
24% - ights/Infographics/Connected-TV-en-Colombia

Game on ICE 2023 kicks off another promising year for the UK gaming industry

ICE London, a major annual event for the gaming industry, brings together more than 35,000 visitors. Primarily a B2B event – something reflected in social media coverage (see keyword cloud)- the focus is squarely on innovation.
10% - ights/Blog/Game-on-ICE-2023-kicks-off-another-promising-year-for-the-UK-gaming-industry