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comScore Social Essentials Shows that “Craftsman Experience” Doubles Social Media Reach and Drives More Visits to Sears Websites

One of the best things social media has done for marketing is to give it some creative energy again. Not since the 1999 Internet heyday have we seen brands innovate so many unique ways to generate audience “buzz” among a group of people they’re trying...
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Sports is an International Online Phenomenon

In a time of media fragmentation, economic uncertainty, and increasing consumer participation in media….there is one certainty, people still love sports! Over the last year, on average, one third of the Internet population visited a sports entity during...
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comScore CEO Dr Magid Abraham Accepts AMAs Coveted Parlin Award

This morning, comScore CEO and co-founder Dr. Magid Abraham accepted the AMA’s 64th annual Charles Coolidge Parlin Marketing Research Award. The Parlin Award is a preeminent national honor awarded to those who have demonstrated “outstanding leadership...
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comScore Acquires the Products Division of Nexius

Today, comScore announced the acquisition of the products division of mobile network analytics provider Nexius, Inc., called the Xplore product suite. I want to offer a few thoughts on why we are so excited about this news.
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More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffic in Connecticut

When an early snowstorm hit the Northeast on October 29, it left much of the hardest-hit areas in the region crippled without electricity, landline phone service, or fixed-line (i.e. classic web) Internet service as cable lines were brought down by the...
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Leveraging Advertising Expenditures in a Challenging Economic Environment

Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but actually increased share post-recession. Unfortunately,...
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comScore Enhances Online Video Measurement to Better Align with TV

I am extremely excited to share with you our announcement from earlier today that comScore has just introduced Video Metrix 2.0, the next generation of our industry leading online video measurement product. comScore was the first company to introduce...
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comScore Adds “Explicit Core Search” to U.S. Core Search Market Reporting

When comScore reports our July 2010 qSearch data this week, we will begin reporting an additional view of our U.S. Core Search data known as “Explicit Core Search” alongside our standard Core Search market reporting. comScore defines “Explicit Core Search”...
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comScore Releases Inaugural Data from Total Universe Report

comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement...
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Online Pinboards – Is this the new way to Facebook?

With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given...
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