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My Hour with Jennifer Lindsay on The A-List

Last week, I spent some enjoyable time chatting with Jennifer Lindsay on Blogtalkradio. We covered a range of topics, including the history of comScore, a review of our new panel-centric hybrid Media Metrix 360 product and the challenges / opportunities...
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comScore and Carnegie Mellon Join Forces for Social Media Analytics Case Contest

Here at comScore, we’re always interested in discovering new applications for our data by combining it with other available sources. And what better way to unleash this innovation than by enlisting the help of some of America’s best and brightest. This...
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#RoyalWedding: The Role of Social Media in William and Kate’s Big Day

Unless you’ve been living in a media-free cave for the past month, you are well aware of the Royal Wedding taking place this Friday between Prince William and Kate Middleton. These nuptials mark the first major royal wedding since the dawn of the Internet...
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Everton: The People's Club

It would seem that out of all U.K. visitors to Evertonfc.com, 46.8 percent come from the North West, compared to just 16.8 percent of all U.K. visitors to Liverpoolfc.tv! These numbers are based on 3 months worth of data rolled-up into a single month...
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Fútbol Fever - Latin Americans’ World Cup Excitement Plays out on FIFA.com

World Cup interest continued to intensify around the globe through the end of June. Traffic to FIFA.com reached a global high on Tuesday, June 22 as the end of group play revealed which teams would advance to the next round. More than 8.7 million people...
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Internet Seismometer Off the Charts from Yesterday’s Quake

Maybe we’re complete data geeks, but as we evacuated comScore’s headquarters in Reston, Virginia, a mere 72 miles from the epicenter of the largest earthquake to hit the region in the 67 years, the first thing on our minds was predicting the quake’s quantifiable...
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Searcher Demographics – We Are What We Search

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are already lots of opportunities for marketers to customize...
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Tumblr Defies its Name as User Growth Accelerates

With so much attention given to social networking goliath Facebook, along with strong secondary players in the market like Twitter and Linkedin (and now Google+), it’s no wonder that scrappy upstart Tumblr often gets overlooked. But recent comScore data...
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Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement...
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comScore Introduces Ad Metrix Social™ for Visibility into the Social Side of Display Advertising

comScore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The availability of this new social measurement module helps...
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