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The Rise of Digital Omnivores

As people become increasingly connected through the use of these devices, we are witnessing the transformation of consumers into digital omnivores able to engage seamlessly with a steady stream of digital content across different platforms.
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Can Newspapers Turn Sizable Online Audiences Into Profitable Ones

In an earlier post, I examined the growth in online newspaper site visitors relative to the decline in print readership audiences, and to what degree readers of the print edition are migrating to online newspaper sites for their news, either exclusively...
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comScore Acquires Nedstat, Global Analytics and Online Optimization Provider

Today, comScore announced the acquisition of Nedstat, an online analytics and optimization firm. Based in Amsterdam, the Netherlands, Nedstat has a proven track record of helping companies improve the effectiveness and profitability of online marketing...
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Official Games Site Users Are Pure Gold

With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 2012 organisers have every reason for optimism, with over...
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The Chicago FireStarter Venture Capital Fund

The digital revolution has touched us all, bringing extraordinary services to our finger tips and improving our lives in ways that would have been inconceivable just a short time ago. In recent years, Chicago has seen a variety of new technology companies...
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Live Streaming Video Jumps 600% in Past Year

Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit...
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The Lure of TV Advertising for Internet Businesses

I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
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Page Load Performance Can Affect Consumer Behavior: How Does Your Site Measure Up?

I am very excited to announce that comScore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their competitors. This new capability was made feasible through...
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How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but...
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The Struggles of the Middle Class

The August government jobs report showed that unemployment remains stubbornly high at a level of 9.7% of the civilian labor force and rose marginally by 0.1 percentage points from July. The loss of jobs during the current recession has been deeper and...
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