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Comscore Receives Prestigious BEST Award from Association for Talent Development

Comscore is proud to announce that it has been named a 2021 winner of the Association for Talent Development’s (ATD) BEST Award. Comscore is among 71 organizations from around the globe to receive the award this year.
10% - ights/Press-Releases/2021/9/Comscore-Receives-Prestigious-BEST-Award-from-Association-for-Talent-Development

Travel Report comportamento online do turista brasileiro

A indústria turística vivenciou grandes mudanças com relação a hábitos de consumo como consequência de uma pandemia global e hoje, mais do que nunca, deve adaptar seus esforços de marketing a estratégias digitais. Deste modo, a Comscore preparou um infográfico...
10% - ights/Infographics/Travel-Report-comportamento-online-do-turista-brasileiro

Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without Cookies

Online gaming and live streaming platforms are an undeniable cultural phenomenon, and as of the end of 2020, 65 percent of households owned a device on which they played games. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting,...
10% - ights/Press-Releases/2021/9/Comscore-and-Spiketrap-Webinar-Will-Examine-How-Advertisers-Can-Reach-Gaming-Audiences-Without-Cookies

Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
53% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
10% - ights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape

Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
10% - ights/Blog/Television-and-Cross-Platform-Personification

New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

Comscore has invented the next generation of personification methodology created to bring person-level measurement to its video products.
10% - ights/Press-Releases/2021/9/New-Personification-Methodology-Development-to-Deliver-State-of-the-Art-Co-Viewing-Measurement

Comscore tip #3 de 5: Perfilamiento de sitios

Existe en MyMetrix una funcionalidad que te puede ayudar a filtrar un segmento de un grupo etario específico.
21% - ights/Videos/Products/Comscore-tip-3-de-5-Perfilamiento-de-sitios

La banca digital ya vive su nueva normalidad

Todavía no se conoce el alcance de los cambios que surgieron y continúan sucediéndose a raíz de la pandemia, pero lo que sí está claro es que algunos comportamientos empiezan a consolidarse como parte de este nuevo tiempo
22% - ights/Blog/La-banca-digital-ya-vive-su-nueva-normalidad

Are Consumers Traveling Again for Good

The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread of COVID-19, domestic and global travel came to a...
10% - ights/Blog/Are-Consumers-Traveling-Again-for-Good