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Measuring for the Future of Media, Today

Multi-screen streaming represents one of the biggest technological changes in a generation; trying to measure this shifting media landscape in 2021 with the same approach we used when there were only a handful of television networks is as futile as it...
82% - ights/Blog/Measuring-for-the-Future-of-Media-Today

Social Incremental: Una mirada completa a la medición de personas en el ecosistema digital Argentino

En el entorno digital fragmentado de hoy, medir de manera completa y precisa los medios de comunicación es más desafiante y crucial que nunca. En Comscore, nos dedicamos a mantenerte a la vanguardia con innovaciones que perfeccionen tu narrativa digital.
81% - ights/Presentations-and-Whitepapers/2024/Social-Incremental-Una-mirada-completa-a-la-medicion-de-personas-en-el-ecosistema-digital-Argentino

comScore Announces Availability of Media Planning Tool Leveraging Behavioral Insights into Online Usage Habits of Doctors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore Physicians Panel Media Planning Tool, the only tool that provides health marketers...
80% - ights/Press-Releases/2011/4/comScore-Announces-Availability-of-Media-Planning-Tool-Leveraging-Behavioral-Insights-into-Online-Usage-Habits-of-Doctors

Comscore and TargetSmart Deliver Enhanced Political Segmentation for Advertisers

Comscore and TargetSmart are excited to announce a new partnership to create customized political advertising segments that combine the best of TargetSmart’s proprietary voter data with the unmatched reach and granular precision of Comscore’s StationView...
79% - ights/Press-Releases/2020/2/Comscore-and-TargetSmart-Deliver-Enhanced-Political-Segmentation-for-Advertisers

comScore Announces US Launch of validated Media Essentials

comScore Announces U.S. Launch of validated Media Essentials™ (vME™) to Help Media Sellers Increase Advertising Inventory Sell-Through and Revenue
77% - ights/Press-Releases/2013/11/comScore-Announces-US-Launch-of-validated-Media-Essentials

Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response...
76% - ights/Blog/Mind-the-GRP

comScore Introduces FirstEver Syndicated Product to Combine TV and Digital Audience Metrics

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xmedia™ -- which provides a total view of the consumer by measuring content consumption across all digital platforms and TV in a single tool – is now...
75% - ights/Press-Releases/2015/9/comScore-Introduces-FirstEver-Syndicated-Product-to-Combine-TV-and-Digital-Audience-Metrics

Comscore TV helps national bank client identify the best cable networks for advanced audience targeting

Comscore TV helps client identify best cable networks for advanced audience targeting​
75% - e-Studies/Comscore-TV-helps-national-bank-client-identify-the-best-cable-networks-for-advanced-audience-targeting

From Data to Action – Best Practices for Validating and Optimizing Your Digital Campaigns

In this webinar, comScore Senior Industry Analyst Jason Patterson explores how you can use comScore's validated data to optimize and improve digital campaign results.
73% - ights/Presentations-and-Whitepapers/2012/From-Data-to-Action-Best-Practices-for-Validating-and-Optimizing-Your-Digital-Campaigns

comScore Selected as Indonesia Online Audience Measurement Partner

Jakarta, Indonesia, 29 August 2016 – comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced that it has been selected as the Online Audience Measurement Partner in Indonesia for two years from 2016 to 2018.
73% - ights/Press-Releases/2016/8/comScore-Selected-as-Indonesia-Online-Audience-Measurement-Partner