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comScore Launches Plan Metrix

comScore Launches Enhanced Online Media Planning Tool with Broader Insight into Consumer Preferences and Attitudes
68% - ights/Press-Releases/2006/11/comScore-Launches-Plan-Metrix

Revving Up Your Social Revenue

Done correctly, branded content taps into new audiences, builds relationships with your competitors' consumers and pinpoints the persuadable market with precision.
68% - ights/Presentations-and-Whitepapers/2022/Revving-Up-Your-Social-Revenue

comScore Launches AdEffx Campaign Essentials™ in Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after...
68% - ights/Press-Releases/2011/4/comScore-Launches-AdEffx-Campaign-Essentials-in-Europe

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined...
68% - ights/Blog/The-State-of-Mobile-News-Audiences-in-3-Charts

Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all,...
67% - ights/Blog/Social-SEO-Facebook-Twitter-Best-Practices

comScore Digital Analytix Announces Partnership with Lotame

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, has announced a partnership with Lotame, the world’s leading independent data management platform (DMP), that will allow advertisers and publishers to engage with customers and...
67% - ights/Press-Releases/2014/12/comScore-Digital-Analytix-Announces-Partnership-with-Lotame

Media Planning with the Best of Both Worlds: TV & Digital

In this presentation, David Shiffman, comScore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning.
67% - ights/Presentations-and-Whitepapers/2015/Media-Planning-with-the-Best-of-Both-Worlds-TV-and-Digital

Shareablee Launches TikTok Campaign Measurement with Marketing Partner Program

Shareablee, the leading provider of trusted measurement, analytics, and intelligence to the world’s largest brands, publishers and agencies today announced the launch of TikTok campaign measurement as it joins the TikTok Marketing Partner Program.
67% - ights/Blog/Shareablee-Launches-TikTok-Campaign-Measurement-with-Marketing-Partner-Program

comScore to Present at ARF Audience Measurement 2017

comScore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference.
66% - ights/Press-Releases/2017/6/comScore-to-Present-at-ARF-Audience-Measurement-2017

The Best and Worst Times for Sports Brands to Post on Social Media

For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
66% - ights/Blog/The-Best-and-Worst-Times-for-Sports-Brands-to-Post-on-Social-Media