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Fireside chat with Tiktok's Adrienne Lehens
TikTok can be an extremely valuable tool for marketers to reach their ideal audiences and create fan communities. But how can brands truly embrace the platform and optimize their impact? A panel of experts from brands that have incorporated TikTok into...
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ights/Videos/Presentation/Fireside-chat-with-Tiktok-s-Adrienne-Lehens
comScore Introduces New MMX Data Exploration and Visualization Tool
comScore today introduced MyMetrix Explore, a new data exploration and visualization platform available for Media Metrix Multi-Platform (MMX MP). With this platform, clients around the globe can now create customized analyses, reports and visualizations...
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ights/Press-Releases/2017/7/comScore-Introduces-New-MMX-Data-Exploration-and-Visualization-Tool
Leveraging New Instagram Reels Analytics to Win Hearts
New Instagram Reels analytics have landed! How can brands and publishers action Comscore's always-on measurement of Instagram Reels, TikTok, and other short form video to create a best-in-class video strategy that attracts new audiences?
88% -
ights/Presentations-and-Whitepapers/2022/Leveraging-New-Instagram-Reels-Analytics-to-Win-Hearts
Comscore’s Personas Taking content creation to a whole new level
This Q&A offers insights on how you might get to know your audience on a more intimate level, capture their attention, drive further engagement, and leverage Comscore’s resources for your benefit.
87% -
ights/Blog/Comscore-s-Personas-Taking-content-creation-to-a-whole-new-level
Shareablee Named a Top Performer in Social Media Analytics Software for Customer Satisfaction
G2 has released its Summer 2021 Grid report and Shareablee has been named a High Performer in the Social Media Analytics Software category for high customer satisfaction.
86% -
ights/Press-Releases/2021/7/Shareablee-Named-a-Top-Performer-in-Social-Media-Analytics-Software-for-Customer-Satisfaction
Inside the race to create a better cross-channel currency for CTV
Comscore is so excited to have participated at The Drum Digital Transformation Festival! Comscore’s Tania Yuki joined industry leaders from Finecast, Roku Inc., and FreeWheel to discuss the best new theories to create a better a cross-channel currency...
86% -
ights/Videos/Interview/Inside-the-race-to-create-a-better-cross-channel-currency-for-CTV
How Local Newsrooms Can Go Deeper with Data
Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
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ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data
Leveraging Cross Media Insights to Maximize Your Brand Story
In today’s cross media world, understanding how to create, communicate and maximize your brand story across channels is critical.
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ights/Presentations-and-Whitepapers/2011/Leveraging-Cross-Media-Insights-to-Maximize-Your-Brand-Story
The Evolution of Digital Advertising: From Direct Response to Branding
comScore Chairman and Co-Founder Gian Fulgoni uses comScore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel.
83% -
ights/Presentations-and-Whitepapers/2013/The-Evolution-of-Digital-Advertising-From-Direct-Response-to-Branding
The Evolving Travel Landscape: Key Advertising Recommendations to Capture the Modern Online Traveler
The Evolving Travel Landscape: Key Advertising Recommendations to Capture the Modern Online Traveler
83% -
ights/Presentations-and-Whitepapers/2009/The-Evolving-Travel-Landscape-Key-Advertising-Recommendations-to-Capture-the-Modern-Online-Traveler
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