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UK Digital Market Overview - Q2 2019
The latest Digital Market Overview uses UKOM-approved Comscore data to offer a snapshot into the online behaviour of the UK audience in the second quarter of 2019.
13% -
ights/Presentations-and-Whitepapers/2019/UK-Digital-Market-Overview-Q2-2019
Comscore Announces Multi-Year Agreement with Xandr
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Xandr, AT&T’s advanced advertising and analytics company, today announced that Comscore will be the measurement and currency provider for Xandr’s Addressable...
28% -
ights/Press-Releases/2019/8/Comscore-Announces-Multi-Year-Agreement-with-Xandr
WTF is Influence Anyway
Consider the scale of influence on social. Almost 70% of Americans today are following at least 1 influencer and at the same time we're seeing phenomenal volume this year.
24% -
ights/Blog/WTF-is-Influence-Anyway
Top 5 News Information sites on India general election results day
The 2019 Indian general election was held in seven phases from 11 April to 19 May 2019, with the results released on 23 May 2019. Analysing the top sites in the News/Information category based on different metrics on results day, we see differences in...
40% -
ights/Blog/Top-5-News-Information-sites-on-India-general-election-results-day
Comscore Receives First-Ever Certification for Mobile Web Viewability
RESTON, VA, August 8, 2019 – Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that its validated Campaign Essentials™ (vCE®) solution is the first product to receive ABC certification...
24% -
ights/Press-Releases/2019/8/Comscore-Receives-First-Ever-Certification-for-Mobile-Web-Viewability
Comscore Continues to Gain Momentum and Market Share in Local Markets Signaling Broader Shift in TV Measurement
More than ever, advertising industry stakeholders are seeking sophisticated measurement tools that enable them to understand and reach today’s modern consumer, particularly at the local level. That’s why Comscore (Nasdaq: SCOR), a trusted partner for...
15% -
ights/Press-Releases/2019/8/Comscore-Continues-to-Gain-Momentum-and-Market-Share-in-Local-Markets-Signaling-Broader-Shift-in-TV-Measurement
Comscore ListenFirst Media Announce Partnership to Deliver Cross Platform Branded Content Measurement
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that ListenFirst, the most comprehensive social media analytics solution for big brands, will provide measurement for Comscore’s Branded Content...
17% -
ights/Press-Releases/2019/8/Comscore-ListenFirst-Media-Announce-Partnership-to-Deliver-Cross-Platform-Branded-Content-Measurement
Comscore Reports Second Quarter 2019 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2019.
24% -
ights/Press-Releases/2019/8/Comscore-Reports-Second-Quarter-2019-Results
Pioneering the Next Frontier in Programmatic
Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in programmatic.
4% -
fts/Case-StudiesX/Pioneering-the-Next-Frontier-in-Programmatic
Understanding and Impacting the Consumer Journey with TripAdvisor
TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
15% -
fts/Case-StudiesX/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor
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