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FMCG Shopping Delivers Results For Amazon
Did you know that more than a quarter of all Amazon UK transactions included products in the FMCG category? If you want to find out how this compares to your company and see other insights on how Amazon is taking the FMCG industry by storm, start by downloading...
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ights/Infographics/FMCG-Shopping-Delivers-Results-For-Amazon
How Important is the OTT Device Market if the Future of TV is Apps
When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not there yet, over the past few years OTT viewing has grown...
27% -
ights/Blog/How-Important-is-the-OTT-Device-Market-if-the-Future-of-TV-is-Apps
comScore Brings its Single Metric for Global Multi-Platform Audiences to France
comScore, a leader in measuring the digital world, today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets.
38% -
ights/Press-Releases/2017/7/comScore-Brings-its-Single-Metric-for-Global-Multi-Platform-Audiences-to-France
Snapchat en México
En conjunto con Intelienz, un servicio que monitorea y analiza campañas e innovaciones digitales destacadas a nivel mundial, se realizó un análisis sobre el uso de Snapchat y la penetración que tiene en el mercado mexicano. Se observó que, en algunos...
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ights/Presentations-and-Whitepapers/2017/Snapchat-en-Mexico
comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement
comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). This certification expands on the solution’s existing ABC-accredited...
34% -
ights/Press-Releases/2017/7/comScore-Becomes-the-First-Company-to-Receive-ABC-Certification-for-Video-Viewability-Measurement
TS Digital Nordic Selects comScore to Provide Trusted Ad Validation Data
comScore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedish premium publishers. TS will use comScore validated Campaign...
24% -
ights/Press-Releases/2017/7/TS-Digital-Nordic-Selects-comScore-to-Provide-Trusted-Ad-Validation-Data
comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia
comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia...
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ights/Press-Releases/2017/7/comScore-Announces-Expanded-Multi-Platform-and-Mobile-Measurement-in-Malaysia
Cuatro simples preguntas para hacer de la publicidad algo mejor para todos
The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics.
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ights/Blog/Four-Simple-Questions-to-Make-Advertising-Better-for-Us
comScore Introduces Extended Video Reporting in China
comScore today announced the launch of Extended Video in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed, who is watching and viewers’ engagement across the video...
24% -
ights/Press-Releases/2017/6/comScore-Introduces-Extended-Video-Reporting-in-China
comScore Reports Top News Information Digital Media Entities from Desktop Computers and Mobile Devices in India
comScore today released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017.
25% -
ights/Rankings/comScore-Reports-Top-News-Information-Digital-Media-Entities-from-Desktop-Computers-and-Mobile-Devices-in-India
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