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The State of Digital
CEO Gian Fulgoni talks about the state of digital media, covering topics ranging from the mobile media revolution to the accelerating channel shift in digital commerce.
4% -
ights/Presentations-and-Whitepapers/2017/The-State-of-Digital
Final 2016 Desktop Online Holiday Sales Reach 63 Billion Up 12 Percent vs Year Ago
comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2016 holiday season. For the holiday season, $63.1 billion was spent online on desktop computers, marking a 12-percent...
39% -
ights/Press-Releases/2017/1/Final-2016-Desktop-Online-Holiday-Sales-Reach-63-Billion-Up-12-Percent-vs-Year-Ago
VideoAmp Unveils Advanced Television ATV Ignite the Industrys First Automated Solution for Total Video and Linear TV Planning Buying and Optimization
VideoAmp, The Total Video platform for the TV and video ecosystem, today unveiled its newest product - Advanced Television (ATV) Ignite. VideoAmp’s ATV Ignite launch partners include, comScore, Neustar, LiveRamp, and NinthDecimal.
16% -
ights/Press-Releases/2017/1/VideoAmp-Unveils-Advanced-Television-ATV-Ignite-the-Industrys-First-Automated-Solution-for-Total-Video-and-Linear-TV-Planning-Buying-and-Optimization
FOX Sports Outgains Competitors With Video During Super Bowl 50
FOX Sports wanted to increase its social referral traffic on Super Bowl Sunday. To break through the competitive noise and win social share of voice on game day, the network used Shareablee’s actionable insights to produce video content to drive engagement....
9% -
fts/Case-StudiesX/FOX-Sports-Outgains-Competitors-With-Video-During-Super-Bowl-50
ELLE Grows Instagram Conversations with Magazine Cover Campaign
ELLE Magazine wanted to run an ambitious social strategy as a lead up to one of its most anticipated cover features of the year. In partnership with Shareablee, the social media team at ELLE used real-time data about the magazine’s Instagram performance...
11% -
fts/Case-StudiesX/ELLE-Grows-Instagram-Conversations-with-Magazine-Cover-Campaign
CNBC: 2017 is Box Office Equivalent of 100-Year Flood
comScore box office analyst Paul Dergarabedian discusses what to expect from the box office in 2017.
4% -
ights/Videos/Interview/2017-is-Box-Office-Equivalent-of-100-Year-Flood
Bringing Context to This Week’s Methbot News
When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnoticed by third-party measurement providers, that is...
18% -
ights/Blog/Bringing-Context-to-This-Week-s-Methbot-News
comScore in Journal of Advertising Research on How Mobile Marketing Dynamics Are Shaping the Future of Retail
In the following article entitled “The Future of Retail is Mobile,” comScore Co-Founder and CEO Gian Fulgoni is joined by comScore VP of Marketing and Insights Andrew Lipsman in describing why mobile—more than any other platform—is destined to shape retail...
11% -
ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Mobile-Marketing-Dynamics-Are-Shaping-the-Future-of-Retail
Final Week of Online Desktop Holiday Spending Before Christmas
comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 48 days of the November-December 2016 holiday season. For the holiday season-to-date, $55.2 billion has been spent online, marking...
39% -
ights/Press-Releases/2016/12/Final-Week-of-Online-Desktop-Holiday-Spending-Before-Christmas
Cyber Five Critical to Fighting Back from Slow Start to Holiday Season
comScore has reported very healthy online spending numbers this holiday season, but it didn’t start out that way. Early in the season we saw slowing desktop e-commerce year-over-year growth, marked by a sharp dip in the 7-day trailing average trend. This...
10% -
ights/Blog/Cyber-Five-Critical-to-Fighting-Back-from-Slow-Start-to-Holiday-Season
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