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The Digital Landscape in Italy 2016
In questa presentazione, Fabrizio Angelini, CEO Sensemakers, ha analizzato lo stato attuale del panorama multi-piattaforma italiano e gli ultimi sviluppi di prodotto di comScore con l’introduzione del Mobile panel per l’Italia.
16% -
ights/Presentations-and-Whitepapers/2016/The-Digital-Landscape-in-Italy-2016
The New Digital Ecosystem: Navigating the Cross-Platform Reality
In this data driven presentation, Alex Banks, VP, comScore Marketing Solutions, comScore shed light on the current digital ecosystem with an emphasis on the cross media landscape. Session attendees learned how the convergence of TV and digital is altering...
12% -
ights/Presentations-and-Whitepapers/2016/The-New-Digital-Ecosystem-Navigating-the-Cross-Platform-Reality
关于视频广告,你所需要知道的一切
Video advertising and brand placement have become increasingly important in brand marketing.
11% -
ights/Presentations-and-Whitepapers/2016/Everything-You-Need-to-Know-about-Video-Advertising
Roku Partners with comScore to Deliver Industry Leading Video Ad Measurement
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities
56% -
ights/Press-Releases/2016/10/Roku-Partners-with-comScore-to-Deliver-Industry-Leading-Video-Ad-Measurement
2016 Global Digital Future in Focus
The Global edition of comScore’s ‘Future in Focus’ series compiles data from desktop, smartphone and tablet behaviour from more than 40 countries to build a picture of trends shaping the digital landscape. Using examples from a selection of non-US markets,...
16% -
ights/Presentations-and-Whitepapers/2016/2016-Global-Digital-Future-in-Focus
comScore Introduces Multiple Enhancements to Mobile Metrix and MMX Multi Platform in Brazil
São Paulo, Brazil, October 24, 2016 – comScore (NASDAQ: SCOR) today announced several new enhancements to its Mobile Metrix and MMX Multi-Platform solutions in Brazil including the launch of Reach/Frequency, Audience Duplication and Cross-Visiting reports...
37% -
ights/Press-Releases/2016/10/comScore-Introduces-Multiple-Enhancements-to-Mobile-Metrix-and-MMX-Multi-Platform-in-Brazil
Mobile, apps and the modern purchase funnel
В ходе своего выступления, Сергей Онищенко, директор по продажам comScore в России и СНГ, расскажет о влиянии мобильных устройств, в частности мобильных приложений на рынок онлайн ритейла.
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ights/Presentations-and-Whitepapers/2016/Mobile-apps-and-the-modern-purchase-funnel
comScore Announces Launch of MMX Multi-Platform in Vietnam
comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced the launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total...
31% -
ights/Press-Releases/2016/10/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Vietnam
Surfen im August Einblicke in das Mobile Browsing Verhalten deutscher Urlauber
It is no secret that online travel sites face fierce competition, with numerous properties competing in this space. Whether consumers were making plans for their summer vacation or already planning their winter getaway, over half of German Internet users...
55% -
ights/Infographics/Surfing-in-August-German-holidaymakers-mobile-browsing-habits
Getting Your Head Around Ad Fraud, Ad Blocking and Viewability
Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing these issues in their own way. What is the Australian market thinking about this? Are Australian...
13% -
ights/Presentations-and-Whitepapers/2016/Getting-Your-Head-Around-Ad-Fraud-Ad-Blocking-and-Viewability
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