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Digital-native Millennials embrace traditional media outlets
As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile...
28% -
ights/Infographics/Digital-native-Millennials-embrace-traditional-media-outlets
Digital-native Millennials embrace traditional media outlets
As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile...
28% -
fts/Digital-native-Millennials-embrace-traditional-media-outlets
comScore in Journal of Advertising Research on How Data Analytics Social Media and Creative Strategies Shape US Presidential Election Campaigns
In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” comScore VP of Political Technology is joined by comScore Co-Founder and CEO Gian Fulgoni and comScore VP of Marketing and Insights Andrew Lipsman in describing...
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ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Data-Analytics-Social-Media-and-Creative-Strategies-Shape-US-Presidential-Election-Campaigns
Mobile Audience Campaign Measurement Arrives in Canada and the UK
Earlier this month, we announced the expansion of mobile audience reporting capabilities in validated Campaign Essentials (vCE) in Canada and the UK. This expansion results in part from our global data partnerships, including recently-added Spotify. This...
7% -
ights/Blog/Mobile-Audience-Campaign-Measurement-Arrives-in-Canada-and-the-UK
Dailyhunt and comScore to Build Framework for Publisher Traffic Credit Attribution
Dailyhunt, a leading Indian language digital content app, today announced that it has leveraged comScore Mobile Metrix® to build a framework for publisher traffic credit attribution. This represents a turning point in mobile traffic credit attribution,...
66% -
ights/Press-Releases/2016/9/Dailyhunt-and-comScore-to-Build-Framework-for-Publisher-Traffic-Credit-Attribution
Illuminate Your Digital Advertising: Finding Light in Today’s Complexity
By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This strong growth in digital advertising has brought opportunities and challenges as advertisers,...
9% -
ights/Presentations-and-Whitepapers/2016/Illuminate-Your-Digital-Advertising-Digital-Marketing-Exchange
Illuminate Your Digital Advertising: Finding Light in Today’s Complexity
In this session, Martin Bromfield, VP Advertising comScore EMEA looks at key issues and real-life examples to provide insights and clarity into tackling today’s challenges and uncovering new opportunities in digital advertising.
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ights/Presentations-and-Whitepapers/2016/Illuminate-Your-Digital-Advertising
Millennials Use More Apps but Spend a Greater Share of Time on Top Apps
In the recently released 2016 U.S. Mobile App Report, we reported that Millennials concentrate more of their mobile app time within the Top 10 ranked apps in their cohort than older age groups do. In fact, half of Millennials’ total engagement on mobile...
59% -
ights/Blog/Millennials-Use-More-Apps-but-Spend-a-Greater-Share-of-Time-on-Top-Apps
comScore Partners with DEG
comScore (NASDAQ: SCOR) today announced a partnership with The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, focused on efforts to further expand the market coverage...
33% -
ights/Press-Releases/2016/9/comScore-Partners-with-DEG
comScore Announces Launch of MMX Multi-Platform in the Netherlands
comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in the Netherlands to measure unduplicated audiences across desktop, smartphones and tablets in order to account for today’s total digital population. The new service builds...
38% -
ights/Press-Releases/2016/9/comScore-Announces-Launch-of-MMX-Multi-Platform-in-the-Netherlands
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