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Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences.
4% -
ights/Presentations-and-Whitepapers/2024/Audience-Recommendations-for-Every-Vertical
Unlocking the Advertising Power of YouTube
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and engagement is measured in seconds.
17% -
ights/Blog/Unlocking-the-Advertising-Power-of-YouTube
Comscore TV helps national bank client identify the best cable networks for advanced audience targeting
Comscore TV helps client identify best cable networks for advanced audience targeting
9% -
e-Studies/Comscore-TV-helps-national-bank-client-identify-the-best-cable-networks-for-advanced-audience-targeting
The iOS Opportunity
Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reach iOS devices due to Apple’s strict privacy measures,...
64% -
ights/Blog/The-iOS-Opportunity
Growing Big Game Audiences in 2024
A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
12% -
ights/Blog/Growing-Big-Game-Audiences-in-2024
Panorama del Streaming y tendencias de consumo en América Latina
El streaming está revolucionando la forma en que consumimos contenido en América Latina. Cada vez más usuarios miran contenido de video en sus Smart TV's, escuchan noticias a través de podcasts y prefieren accesos gratuitos a cambio de ver publicidad.
16% -
ights/Presentations-and-Whitepapers/2024/Panorama-del-Streaming-y-tendencias-de-consumo-en-America-Latina
2023: Year In Review – Edizione Italiana
Scopri i principali trend di consumo dei media nel 2023 analizzati con le piattaforme di Analytics di Comscore per approfondire le diete mediatiche degli italiani, la crescita nei consumi Total Video e le trasformazioni in atto nel mondo dei Social Media.
4% -
ights/Presentations-and-Whitepapers/2024/2023-Year-In-Review-Edizione-Italiana
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
The 2024 “Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans” webinar featured special guest speakers from the Minnesota Wild, NASCAR, Nexstar, and Kathleen Murphy Media.
18% -
ights/Presentations-and-Whitepapers/2024/Scoring-with-Comscore
Scoring on the Madness of March
As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity.
10% -
ights/Blog/Scoring-on-the-Madness-of-March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
19% -
ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year
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