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comScore Reports February 2016 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2016. Apple ranked as the top smartphone manufacturer with 43.9 percent OEM market share, while...
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ights/Rankings/comScore-Reports-February-2016-US-Smartphone-Subscriber-Market-Share
Sophisticated Detection Techniques Essential for Uncovering Majority of Invalid Traffic for Digital Ads
The top online display advertisers deliver hundreds of billions of impressions every year. Unfortunately, more than half of the ad impressions served – 52 percent – never have the chance to make an impact because they’re either not viewable or not delivered...
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ights/Blog/Sophisticated-Detection-Techniques-Essential-for-Uncovering-Majority-of-Invalid-Traffic-for-Digital-Ads
comScore Expands Partnership with DISH
comScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with comScore’s TV measurement service. The integration of DISH’s aggregated and projected TV viewing...
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ights/Press-Releases/2016/4/comScore-Expands-Partnership-with-DISH
Traditional News Publishers Take Non Traditional Path to Digital Growth
Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t...
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ights/Blog/Traditional-News-Publishers-Take-Non-Traditional-Path-to-Digital-Growth
Mobile video is driving force in this election
Discussing the technological impact on the 2016 election including mobile video and social media with Gian Fulgoni, comScore Co-Founder.
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ights/Videos/Interview/Mobile-video-is-driving-force-in-this-election
comScores Latest Report 2016 US Cross Platform Future in Focus Available for Download
comScore, Inc. (NASDAQ: SCOR) today published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring...
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ights/Press-Releases/2016/3/comScores-Latest-Report-2016-US-Cross-Platform-Future-in-Focus-Available-for-Download
2016 U.S. Cross-Platform Future in Focus
2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as growing increasingly ‘fragmented’, a more accurate description...
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ights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus
4 things brands should consider when going Programmatic this year
Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers...
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ights/Blog/4-things-brands-should-consider-when-going-Programmatic-this-year
comScore and Opera Mediaworks Receive Advertising Research Foundations David Ogilvy Award
comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category...
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ights/Press-Releases/2016/3/comScore-and-Opera-Mediaworks-Receive-Advertising-Research-Foundations-David-Ogilvy-Award
Mobile is Eating Bricks and Mortar
My colleague Andrew Lipsman, VP of Marketing Insights here at comScore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly summarizes what we think happened, and I thought it...
31% -
ights/Blog/Mobile-is-Eating-Bricks-and-Mortar
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