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comScore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 digital advertising plan
Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising.
4% -
ights/Presentations-and-Whitepapers/2015/4-things-to-consider-for-your-2016-digital-advertising-plan
MDA and comScore Release Rankings of Top Web Entities in Malaysia for September 2015
The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
71% -
ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-September-2015
2015 Argentina Digital Future in Focus
This presentation outlines the full details of our annual report: 2015 Argentina Digital Future in Focus. This presentation includes statistics on the involvement of Argentina in terms of advertising measurement, engagement, social networks and the impact...
42% -
ights/Presentations-and-Whitepapers/2015/2015-Argentina-Digital-Future-in-Focus
Brazil’s Mobile & Multi-Platform Landscape and Trends for 2016
During our last webinar of the year, Luciana Burger, Manager Director for comScore Brazil gave us the Overview of the Internet consumption in Brazil.
4% -
ights/Presentations-and-Whitepapers/2015/Brazils-Mobile-Multi-Platform-Landscape-and-Trends-for-2016
Understanding The Verified Impression
In order to leverage data to gain insights, the data must be legitimate and relevant. Campaign performance must be viewed after taking into account Invalid Traffic (IVT), brand safety, and viewability. The Verified Impression is one that has taken into...
20% -
ights/Presentations-and-Whitepapers/2015/Understanding-The-Verified-Impression-ad-tech-Tokyo-2015
Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies
DataXu held a series of breakfast events in Germany in November and December 2015 on the topic of omni-channel programmatic. comScore was invited to do a presentation on top digital trends to consider when planning 2016 digital advertising strategies....
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ights/Presentations-and-Whitepapers/2015/Top-3-Digital-Trends-to-Consider
comScore Reports October 2015 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2015. Apple ranked as the top smartphone...
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ights/Rankings/comScore-Reports-October-2015-US-Smartphone-Subscriber-Market-Share
Understanding & Measuring Multi-Platform, Multi-Device Consumption across Asia Pacific
The TV viewing landscape has changed dramatically over the years, and consumption has shifted towards online video. This increased competition for eyeballs has resulted in a more fragmented environment across computers, smartphones, tablets, Pay-TV, OTT...
32% -
ights/Presentations-and-Whitepapers/2015/Understanding-and-Measuring-Multi-Platform-Multi-Device-Consumption-across-Asia-Pacific
Lessons Learned in Digital Advertising
Do you know what your advertising has been doing while you were sleeping? Has your digital advertising been seen by human eyes and was it in the right environment for your brand?
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ights/Presentations-and-Whitepapers/2015/Lessons-Learned-in-Digital-Advertising-iMedia-Brand-Summit-New-Zealand-2015
Lessons Learned in Digital Advertising
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been – to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
29% -
ights/Presentations-and-Whitepapers/2015/Lessons-Learned-in-Digital-Advertising-iMedia-Brand-Summit-China-2015
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