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Online Video Consumption in APAC and “Total Video”
The TV viewing landscape has changed dramatically over the years. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment. The plethora of options for TV viewing today and the constant accessibility...
17% -
ights/Presentations-and-Whitepapers/2014/Online-Video-Consumption-in-APAC-and-Total-Video
comScore Announces the Beta Release of Mobile Metrix in Ireland
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Beta launch of Mobile Metrix® in Ireland for reporting of mobile browser and app audiences on smartphones and tablets.
33% -
ights/Press-Releases/2014/10/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-Ireland
Sweden Top 20 September 2014
Maintaining August 2014 traffic levels, 6.5 million users aged 15 and above accessed online content via their desktop PCs or laptops in Sweden in September 2014.
15% -
ights/Rankings/Sweden-Top-20-September-2014
Germany Top 20 September 2014
In September 2014, over 80% of Germany’s 56 million users who went online via their desktop computers or laptops also consumed videos online (44.8 million Unique Viewers).
24% -
ights/Rankings/Germany-Top-20-September-2014
Finland Top 20 September 2014
Slightly increasing in comparison to August 2014 traffic levels, over 3.6 million people in Finland went online via their desktop PCs or laptops in September 2014.
18% -
ights/Rankings/Finland-Top-20-September-2014
Lessons Learned in Digital Advertising
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
11% -
ights/Videos/Products/Lessons-Learned-in-Digital-Advertising
Lecciones Aprendidas en Publicidad Digital
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
11% -
ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising-Report
The 4 Ps of Marketing in a Digital World
The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding...
31% -
ights/Blog/The-4-Ps-of-Marketing-in-a-Digital-World
comScore Ranks the Top 50 US Digital Media Properties for September 2014
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
44% -
ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-September-2014
comScore Releases September 2014 US Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 192.2 million Americans watched online content videos via desktop computer in September 2014. Google Sites...
17% -
ights/Rankings/comScore-Releases-September-2014-US-Desktop-Online-Video-Rankings
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