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Social Networking Accounts for One Third of All Time Spent Online in Malaysia
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found...
36% -
ights/Press-Releases/2011/10/Social-Networking-Accounts-for-One-Third-of-All-Time-Spent-Online-in-Malaysia
Activation
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
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ducts/Programmatic-Targeting
Brew Feature Phone Users Show High Level of Engagement
As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, comScore studied the demographics of Brew platform users and their app usage activity.
59% -
ights/Infographics/Brew-Feature-Phone-Users-Show-High-Level-of-Engagement
5 in 10 Top US Mobile Devices Are Brew Feature Phones
Qualcomm recently commissioned comScore to conduct a study on the U.S. mobile audience to gain insight into the penetration of the Brew feature phone platform in the mobile market today. The study found that as of May 2011, 65.6 million U.S. mobile subscribers...
16% -
ights/Infographics/5-in-10-Top-US-Mobile-Devices-Are-Brew-Feature-Phones
Apple Owners Most Satisfied in UK
While RIM owners might be the most loyal, Apple owners are the most satisfied with their device among all mobile subscribers. Out of all the original equipment manufacturers (OEMs) in the UK, Apple had the highest average satisfaction rating of 8.6 in...
18% -
ights/Infographics/Apple-Owners-Most-Satisfied-in-UK
Audience Targeting Validation: Are Your Ads Reaching the Intended Audience?
comScore and eXelate discuss key findings from their recent collaboration on audience segment verification. Steve Dennen, comScore Vice President will introduce the Segment Validation offering and eXelate Vice President, Platform Development, Nancy Neumann...
29% -
ights/Presentations-and-Whitepapers/2011/Audience-Targeting-Validation-Are-Your-Ads-Reaching-the-Intended-Audience
Two Thirds of Tablet Owners Play Games on Their Device
Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting listening to music downloaded from a music service and...
14% -
ights/Infographics/Two-Thirds-of-Tablet-Owners-Play-Games-on-Their-Device
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, today released results of multiple studies measuring the offline sales impact of...
35% -
ights/Press-Releases/2011/10/comScore-and-dunnhumbyUSA-Research-Shows-Online-Advertising-Lifts-In-Store-CPG-Brand-Sales
comScore Releases September 2011 US Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 65.3 percent of search queries...
31% -
ights/Press-Releases/2011/10/comScore-Releases-September-2011-US-Search-Engine-Rankings
European Engagement on Entertainment Sites Grows 10 Percent in the Past Year
comScore, Inc. today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under...
37% -
ights/Press-Releases/2011/10/European-Engagement-on-Entertainment-Sites-Grows-10-Percent-in-the-Past-Year
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