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Sneak Peak State of Gaming 2023
Gaming has been a growing area of media for years; during the beginning of the pandemic we observed significant growth in the space as more gamers had time at home, and this past year was yet another big year for games and related content.
38% -
ights/Blog/Sneak-Peak-State-of-Gaming-2023
Deinfluencing Unwrapped
When is influence not influence?
28% -
ights/Blog/Deinfluencing-Unwrapped
Selena Gomez supero a Kylie Jenner como numero 1 en Instagram
Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
6% -
ights/Blog/Selena-Gomez-overtakes-Kylie-Jenner-as-number-1-on-Instagram
Young men drive ChatGPTs momentum in India
Both OpenAI, the research organization that developed ChatGPT, and ChatGPT itself are the object of much buzz on social media: OpenAI registered more than one million actions on social media in January 2023 – double the number it generated in the entire...
27% -
ights/Blog/Young-men-drive-ChatGPTs-momentum-in-India
Who's Watching TV Releases Atlantis Reporting Solution
Who's Watching TV, a leading solutions provider and third-party processor of television viewership and scheduling data, has released Atlantis, a flexible reporting solution. The new online tool provides access to new TV Pulse data from Comscore including...
11% -
ights/Press-Releases/2023/3/Who-s-Watching-TV-Releases-Atlantis-Reporting-Solution
Mobile Commerce Reaches New Heights
Online retail set a record in Q4 2022 for total online spending, up 18% year over year
47% -
ights/Blog/Mobile-Commerce-Reaches-New-Heights
Young men drive ChatGPTs momentum in the UK
Over the past two years, interest in AI has skyrocketed in the UK, resulting in a massive 81% increase in unique visitors. OpenAI and ChatGPT are generating buzz on social media, with ChatGPT registering a staggering 9.2 million actions in January 2023...
37% -
ights/Blog/Young-men-drive-ChatGPTs-momentum-in-the-UK
Comscore March Movie Madness!
In this latest segment of Comscore Box Office Overview, Comscore's Senior Media Analyst Paul Dergarabedian looks at March Movie Madness in theaters, with Creed III, Operation Fortune, and Demon Slayer kicking off a huge month for the movie theaters.
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ights/Videos/Box-Office-Bites/Comscore-March-Movie-Madness
AI in the US Young people at the forefront of ChatGPTs momentum
On average, interest in AI in the U.S. shot up 119% over the period Q4 2020 to Q4 2022.
36% -
ights/Blog/AI-in-the-US-Young-people-at-the-forefront-of-ChatGPTs-momentum
Social Media X ray of an Influencer
In this analysis, we want to show how digital and social data combined can help content creators to make informed decisions to better understand and promote an artist or influencer. By analyzing online metrics such as the volume of content, the demographic...
17% -
ights/Blog/Social-Media-X-ray-of-an-Influencer
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