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The comScore Campaign Essentials Carnival!

What a night! The comScore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having fun at the party, and to hear from many of them how...
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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Following the launch of Plan Metrix Multi-Platform in December 2018, new data from Comscore and Vividata provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors.
12% - ights/Press-Releases/2019/4/Comscore-Releases-New-Advanced-Segmentation-Data-for-Digital-Audiences-in-Canada

Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
12% - ights/Press-Releases/2020/4/Surging-levels-of-Coronavirus-local-TV-coverage

CBS the big mover in Shareablee's latest TV Network rankings

New Fall TV programming has seen 5 networks jump up Shareablee's latest US TV Network social media rankings, with CBS the biggest mover over the month.
12% - ights/Press-Releases/2019/10/CBS-the-big-mover-in-Shareablee-s-latest-TV-Network-rankings

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
12% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments

Comcast Advertising and Comscore Expand Partnership

Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.
12% - ights/Press-Releases/2024/8/Comcast-Advertising-and-Comscore-Expand-Partnership

The best times to post on social have changed

So far, 2020 has placed a lot onto us. The reality is life is changing. It’s how we know we’re alive even as we may struggle to know what day of the week it is or what the current time is. (I know you just checked your phone to figure out both of these...
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Comments on Today’s Yahoo! Press Release

Last week we notified Yahoo! of a processing error confined to data specific to Yahoo! which resulted in under-reporting Yahoo! Page Views and duration metrics by 2 to 3%. This morning, Yahoo! made an announcement about the revised data. The purpose...
12% - ights/Blog/Comments-on-Today-s-Yahoo!-Press-Release