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Local TV Resources

comScore Local TV Account Director, Mandy Leef, reviewed helpful suggestions for Account Executives and Sales Managers to use comScore’s qualitative data to show your station’s strengths with lifestyle segments like Interests, Activities/Sports, Occupations...
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John

Having come to Comscore direct from a DoD position, and active duty USMC for 5 years prior to that, I was met with an enthusiastic and accepting culture during that transitional period. There is a tremendous amount of potential for career growth here...
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Technology

Understand the technology marketplace to attract and retain consumers
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Football Audience Playbook

Our football audience playbook is your guide for scoring big this football season.
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Basketball Audience Playbook

Our Basketball Audience Playbook is your game plan for slam-dunking success this season.
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Data Subject Rights

The General Data Protection Regulation (“GDPR”) provides individuals in the EU (or their authorized representative) with certain rights in relation to any of their personal data that is processed by an organization. The rights include: right of access,...
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How do Political Ads add Up

How do Political Ads add Up?
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From the Page to the Screen

From the Page to the Screen
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The State of Video on Demand

The State of Video on Demand
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Consumer Trends in Social Networking

Recently, I spoke at the Forrester Consumer Forum here in Chicago, titled “Winning in a World Transformed by Social Technologies.” I’d like to share with you some of the findings from my presentation, which focused on consumer trends in social networking....
11% - ights/Blog/Consumer-Trends-in-Social-Networking