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Comscore Senior Vice President Laura Fitzpatrick to Participate in the Technology Leadership Summit
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that Senior Vice President Laura Fitzpatrick will speak on a panel during the B&C/MCN Tech Leadership Summit on March 24, 2021...
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ights/Press-Releases/2021/3/Comscore-Senior-Vice-President-Laura-Fitzpatrick-to-Participate-in-the-Technology-Leadership-Summit
Comscore Chief Revenue Officer Carol Hinnant to Participate at 2021 OTT.X Spring Summit
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that Chief Revenue Officer Carol Hinnant will speak at the upcoming 2021 OTT.X Spring Summit on March 10, 2021 at 2pm ET.
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ights/Press-Releases/2021/3/Comscore-Chief-Revenue-Officer-Carol-Hinnant-to-Participate-at-2021-OTT.X-Spring-Summit
Never Underestimate the Influencer Impact
Lauren Zupkus of CBS Interactive, who directs TV Guide's social media, was just in our office last week, and I caught a little of her conversation with Tania. "What do you think most marketers on social need to learn to do differently?" Tania asked. "How...
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ights/Blog/Never-Underestimate-the-Influencer-Impact
Streaming Insights
Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
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ducts/CTV/Streaming-Insights
Game on ICE 2023 kicks off another promising year for the UK gaming industry
ICE London, a major annual event for the gaming industry, brings together more than 35,000 visitors. Primarily a B2B event – something reflected in social media coverage (see keyword cloud)- the focus is squarely on innovation.
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ights/Blog/Game-on-ICE-2023-kicks-off-another-promising-year-for-the-UK-gaming-industry
Women Spend More Time Social Networking than Men Worldwide
A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America and Europe, women spent an average of nearly two...
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ights/Infographics/Women-Spend-More-Time-Social-Networking-than-Men-Worldwide
UK Online Audience Increasingly Exposed to Video Ads
In the UK, the number of online viewers watching content videos was stable over the past six months, with 33.3 million unique viewers during September 2011. The number of people watching content videos online had a relatively steady growth rate of 4 percent...
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ights/Infographics/UK-Online-Audience-Increasingly-Exposed-to-Video-Ads
Services Lead the Top 10 Categories in Spain
In July 2011, the Services category had the largest audience in Spain attracting 23.2 million unique visitors, but seeing a slight decrease of 0.9 percent compared to the previous month.* Search and Navigation sites such as Google Search and Bing ranked...
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ights/Infographics/Services-Lead-the-Top-10-Categories-in-Spain
The Impact of Mobile on the Retail Category in Canada
How Canadian retailers should adjust their digital marketing strategies to best engage with their multi-devices consumers today?
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ights/Infographics/The-Impact-of-Mobile-on-the-Retail-Category-in-Canada
Travel m-Commerce in Germany on the Rise
With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly 700.000 people purchased an airline ticket or hotel accommodation via their mobile phone in March 2014, a Year-on-Year...
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ights/Infographics/Travel-m-Commerce-in-Germany-on-the-Rise
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