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Will Technology Help Businesses in Latin America Navigate the Economic Downturn?

Two weeks ago, I was invited to speak on a panel at the World Economic Forum’s conference on Latin America. Readers of this blog will remember that comScore was named by the WEF in 2007 as a technology pioneer, the only market research company to have...
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Valencia Festival of Media

With comScore chairman and co-founder Gian Fulgoni, and comScore mobile expert Paul Goode, both speaking at the event, I travelled to Valencia last week to attend the Festival of Media.
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How Data Can Change Media Markets

This presentation was given by comScore Chairman Gian Fulgoni at Festival of Media 2009.
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2009 State of Online Banking Report

comScore today released its annual review of the online banking industry.
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Canada Leads World in Online Video Viewing

comScore today released a report on the Canadian online video market, based on February 2009 comScore Video Metrix data, which showed that 21 million Canadians viewed more than 3.1 billion videos online during the month.
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On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
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