title - Comscore, Inc.

US Online Video Usage

31% - ights/Press-Releases/2008/02/US-Online-Video-Usage

2008 Guidance

25% - ights/Press-Releases/2008/02/2008-Guidance

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at...
30% - ights/Blog/Where-The-Buys-Are-Ads-Live-On-Pages

Davos Moment #4

My fourth Davos moment came when Magid and I participated in a three-hour exercise where we were essentially tasked with finding a formula for peace in the Middle East. Upon entering the meeting room, we were each assigned to random groups. Each group...
15% - ights/Blog/Davos-Moment-4

Anheuser-Busch King of Ads at Super Bowl

22% - ights/Press-Releases/2008/02/Anheuser-Busch-King-of-Ads-at-Super-Bowl

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits...
11% - ights/Blog/Researchware-is-not-Spyware

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
23% - ights/Blog/Entering-the-promised-land-of-behavioral-targeting

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