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Comscore TV empowers advertisers
Comscore TV reporting empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
9% -
e-Studies/Comscore-TV-empowers-advertisers
Smartphone Adoption increased across the U.S. and Europe
2010 saw smartphone adoption increase considerably across the U.S. and Europe. Despite the wide proliferation of iPhone and Android devices in the U.S. this year, on a relative basis, smartphone adoption continues to trail certain markets in Europe.
9% -
ights/Infographics/Smartphone-Adoption-increased-across-the-US-and-Europe
Growth of Mobile Market Enablers in EU5
While in the EU5, mobile media usage reached 37 percent penetration, up 7 previous year. Driving this mobile media usage in Europe, 3G adoption reached 47.1 percent in December 2010, up from 41.7 percent the previous year.
9% -
ights/Infographics/Growth-of-Mobile-Market-Enablers-in-EU5
Tablet Competition Heats Up Kindle Fire Captures more than Half of US Android Tablet Market
The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among U.S. buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011...
9% -
ights/Infographics/Tablet-Competition-Heats-Up-Kindle-Fire-Captures-more-than-Half-of-US-Android-Tablet-Market
UK YouTube Viewers are Avid Music Fans
In the UK, over 34 million viewers watched an average of 228 videos per viewer during February 2012. YouTube.com accounted for 87.9 percent (29.9 million) of the online video audience, making Google Sites the top online video property.
9% -
ights/Infographics/UK-YouTube-Viewers-are-Avid-Music-Fans
Home Tops for Mobile Financial Account Access
More Americans are turning to their mobile devices to access financial accounts. Surprisingly, most people aren't necessarily "mobile" when they are doing this.
9% -
ights/Infographics/Home-Tops-for-Mobile-Financial-Account-Access
In the UK More Than Half of Ad Exposed Unique Visitors Saw Ads on Newspaper Sites
In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month.
9% -
ights/Infographics/In-the-UK-More-Than-Half-of-Ad-Exposed-Unique-Visitors-Saw-Ads-on-Newspaper-Sites
NS Most Used Travel Site in the Netherlands
In April 2011, nearly 57 percent of the Dutch online audience visited a travel site, making it the fourth highest European market by penetration.
9% -
ights/Infographics/NS-Most-Used-Travel-Site-in-the-Netherlands
Greater China Internet Usage Led by Web Portals and Entertainment Sites
In Greater China (defined as Mainland China, Taiwan and Hong Kong) Portals commanded the largest share of online minutes, accounting for 24.4% of total time in April, followed by the Entertainment, Search/Navigation, Social Networking and Retail site...
9% -
ights/Infographics/Greater-China-Internet-Usage-Led-by-Web-Portals-and-Entertainment-Sites
Young European Women Spent Most Time on Social Networks
A demographic analysis of time spent on social networking sites in five leading European markets (France, Germany, Italy, Spain and United Kingdom) revealed that females spent significantly more time on social networks than males across all age groups,...
9% -
ights/Infographics/Young-European-Women-Spent-Most-Time-on-Social-Networks
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