title - Comscore, Inc.

A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement.
15% - ights/Blog/A-Metric-for-Every-Reason

Auto Insurance Policies Online

22% - ights/Press-Releases/2007/10/Auto-Insurance-Policies-Online

Preliminary Q3 2007 Earnings

27% - ights/Press-Releases/2007/10/Preliminary-Q3-2007-Earnings

IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB Audience Measurement Work Group, and the leadership...
22% - ights/Blog/IAB-and-MRC-Work-Together-to-Draft-Audience-Reach-Definition-Guidelines

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern...
17% - ights/Blog/ARF-Holds-Kickoff-Meeting-for-Online-Research-Quality-Council-ORQC

comScore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Nielsen TV ratings, Arbitron radio ratings, MRI’s magazine...
52% - ights/Blog/comScore-Begins-MRC-Audit

News From the Research Trenches

I joined comScore as Chief Research officer on May 30, but this is my first post to the comScore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry groups (e.g., MRC, IAB, and ARF), hearing first hand...
16% - ights/Blog/News-From-the-Research-Trenches

Search for "company with 75M monthly users app NYSE 2015" returned 5366 matches

Sort by:

Type of content