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3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
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Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
8% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

Audiencia digital

The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
8% - ducts/Digital

The Resurgence in the U.S. Online Auto Insurance Industry

To say that the U.S. online auto insurance industry grew last year would be an understatement. It didn’t just grow – it erupted like Iceland’s Eyjafjallajokull volcano. Ok, maybe I’m being a little dramatic, but it certainly seemed that way in light of...
8% - ights/Blog/The-Resurgence-in-the-U.S.-Online-Auto-Insurance-Industry

Young Adults and Newspapers

I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article. Well, sort of. I actually caught the article online,...
8% - ights/Blog/Young-Adults-and-Newspapers

Lecciones Aprendidas en Publicidad Digital

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light...
8% - ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising

Electronic Box Office Transaction Reporting

Streamline the theatrical invoicing process
8% - ducts/Movies/Electronic-Box-Office-Transaction-Reporting

Marketing Impact

Make marketing investments and business decisions with confidence through Comscore’s Marketing Analytics & Optimization tools
8% - ducts/Marketing-Impact

Measurement Proves the Effectiveness of Mobile Advertising

Ad Impressions, Ad Validation, Advertising, CPG, Viewability
8% - ights/Blog/Measurement-Proves-the-Effectiveness-of-Mobile-Advertising

Asia-pacific online trends the year 2020 in numbers

In this week’s blog post, we look at the composition of online audiences across the Asia-Pacific region and identify those content and services categories that have benefited the most from the events in 2020.
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