Search for "company with 75M monthly users app NYSE 2015" returned 5366 matches

A distanza di un anno dall’inizio della pandemia si consolida la crescita dell’utilizzo di Internet nel nostro Paese

I dati di misurazione dell’Audience digitale di Comscore (NASDAQ: SCOR) a marzo 2021 permettono di tracciare un quadro del comportamento online della popolazione digitale italiana (40,2 milioni di visitatori unici) a un anno di distanza dall’inizio della...
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The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
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Online Holiday Retail Shopping Moves Beyond the Big Two But Cyber Monday Still Maintains its Title as Biggest Spending Day

This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to online retailers to snag...
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Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
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Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced...
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The Growing Importance of Online Sales

Thanksgiving also marks the beginning of the busiest time of the year for the Marketing Communications group here at comScore, because it’s the kickoff to the media’s intense focus on trends in consumer spending. This scrutiny is understandable, because...
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Social in a Digital Minute

Social in a Digital Minute
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comScore Supports Consumer Privacy Bill of Rights

I am honored to have been invited to the White House on February 23rd to attend the announcement of the Consumer Privacy Bill of Rights. This initiative is the culmination of years of work within the industry to create meaningful self-regulation that...
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Media and Advertising: The Past, Present and Future

Comscore is celebrating its 20th year in business. To help us commemorate the occasion, some of our trusted partners and clients were gracious enough to share their thoughts on how the media and advertising industry has evolved since 1999 – and what the...
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The role of the research sector in supporting the European Union’s privacy-safe digital vision

Comscore's Chief Privacy Officer Veronica Torres recently joined a delegation of privacy and compliance leaders, hosted by data and insights trade association ESOMAR, to raise awareness of the role the research sector can play in supporting the European...
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