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Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units...
4% - ights/Blog/Harry-Potter-Preorders-Top-1-Million-Shows-Strong-Popularity-Among-Adults

Firefox vs Internet Explorer Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation...
33% - ights/Blog/Firefox-vs-Internet-Explorer-Part-2