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The Effects of the Recession on Brand Loyalty and “Buy Down”
comScore White Paper that analyzes the progressing trends in buy down behavior within CPG and other product categories since the recession first began in 2008. Key questions to be answered in this report include:
4% -
ights/Presentations-and-Whitepapers/2011/The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior
The 2010 Mobile Year in Review
comScore presents the inaugural Mobile Year in Review report, a look at the top trends in mobile throughout 2010 and their implications for the coming year. The report looks across the U.S., EU5 and Japan, providing insights on the dynamic mobile ecosystem.
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ights/Presentations-and-Whitepapers/2011/2010-Mobile-Year-in-Review
Analysis of Internet Auto Insurance Purchasing Behavior
Over the last decade, insurance companies have become immersed in applications of predictive modeling. One application of predictive modeling that has received a lot of attention but has not been implemented widely as of yet is an analysis of customer...
4% -
ights/Presentations-and-Whitepapers/2011/Internet-Auto-Insurance-Purchasing-Behavior
comScore to Speak at the Credit Suisse 2010 Annual Technology Conference
comScore to Speak at the Credit Suisse 2010 Annual Technology Conference
4% -
ights/Press-Releases/2010/11/comScore-to-Speak-at-the-Credit-Suisse-2010-Annual-Technology-Conference
comScore Introduces Innovation to Validate Online Campaign Delivery in Germany
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the German launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables...
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ights/Press-Releases/2012/3/comScore-Introduces-Innovation-to-Validate-Online-Campaign-Delivery-in-Germany
How Connected Devices are Mobilising a New Revolution in Digital Consumption
Technology and design changed rapidly in the last few years. People use mobile phones more intense. Information technology and mobile communication is changing at an unprecedented rate.
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ights/Presentations-and-Whitepapers/2012/How-Connected-Devices-are-Mobilising
Ask the Expert: comScore VP Anne Hunter
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ights/Videos/Presentation/Ask-the-Expert-comScore-VP-Anne-Hunter
comScore to Speak at Upcoming Investor Conferences in September
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced its participation at two investor conferences in September. Each presentation will be webcast live and available at http://ir.comscore.com/events.cfm.
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ights/Press-Releases/2012/9/comScore-to-Speak-at-Upcoming-Investor-Conferences-in-September
FIFA.com Traffic Builds in Anticipation of 2010 World Cup
Well, the 2010 World Cup is finally upon us as people across the globe eagerly anticipate the kick-off for the opening games. And while excitement will soon reach a fever pitch, the anticipation has clearly been mounting for the past few months. One illustration...
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ights/Blog/FIFA.com-Traffic-Builds-in-Anticipation-of-2010-World-Cup
comScore to Webcast Analyst and Investor Day Presentations
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will webcast its 2011 Analyst and Investor Day on Wednesday, September 7, 2011. Dr. Magid Abraham, president and chief executive officer, Kenneth Tarpey, chief...
4% -
ights/Press-Releases/2011/8/comScore-to-Webcast-Analyst-and-Investor-Day-Presentations
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