Search for "company with 75M monthly users app NYSE 2015" returned 5364 matches

The 2010 Mobile Year in Review - Europe

Jeremy Copp and Alex Kozloff review results and findings from the comScore 2010 Mobile Year in Review, which offers an overview of the prevailing trends in the mobile industry during the year and considers their implications for the year ahead. This webinar...
4% - ights/Presentations-and-Whitepapers/2011/The-2010-Mobile-Year-in-Review-Europe

M-Days 2011

Technology and design changed rapidly in the last few years. People use mobile phones more intense. Information technology and mobile communication is changing at an unprecedented rate. The vision for the future of mobile communications is a fully interconnected...
4% - ights/Presentations-and-Whitepapers/2011/M-Days

Measuring the Effectiveness of Online Advertising: Lessons Learned

Take an in-depth look at the current digital measurement market, an analysis of various leading methodological approaches and case examples of how marketers are using cutting-edge research to improve the return on their marketing investments. In addition,...
4% - ights/Presentations-and-Whitepapers/2010/Measuring-the-Effectiveness-of-Online-Advertising-Lessons-Learned

The State of Mobile: EU5 Mobile Media Landscape and Trends

According to recent data, 25% of EU-5 (UK, France, Germany, Italy, Spain) Mobile owners are now browsing the Mobile Internet. Since Mobile is one of the most widespread and fastest growing media channels in the world, reliable measurement is key to success....
4% - ights/Presentations-and-Whitepapers/2010/The-State-of-Mobile-EU5-Mobile-Media-Landscape-and-Trends

comScore Radiohead Study Becomes Foundation of Harvard Business School Case Study

Many of the readers of this blog will probably remember comScore’s report on Radiohead’s “pay what you want” distribution model for their 2007 album “In Rainbows” back in November. The results of this study precipitated a lively debate in the blogosphere...
4% - ights/Blog/comScore-Radiohead-Study-Becomes-Foundation-of-Harvard-Business-School-Case-Study

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units...
4% - ights/Blog/Harry-Potter-Preorders-Top-1-Million-Shows-Strong-Popularity-Among-Adults

Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?

While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaign performance. Based on comScore’s extensive research...
4% - ights/Presentations-and-Whitepapers/2016/Invalid-Traffic-and-Viewability-What-is-the-Cost-of-an-Unseen-Ad

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other...
4% - ights/Presentations-and-Whitepapers/2016/The-Halo-Effect-How-Advertising-on-Premium-Publishers-Drives-Higher-Ad-Effectiveness

How delivery and brand/sales impact can drive digital advertising ROI

In the session, comScore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed.
4% - ights/Presentations-and-Whitepapers/2016/How-delivery-and-brand-sales-impact-can-drive-digital-advertising-ROI

UKOM Insights - UK Digital Market Overview June 2017

Get insights into what the UK population is doing online from a top-line overview of audience behaviour across devices, presented in this quarterly snapshot of digital audience trends by UKOM.
4% - ights/Presentations-and-Whitepapers/2017/UKOM-Insights-UK-Digital-Market-Overview-June-2017